I. How big is your long tail?
Basically, the video was about keywords, its classifications and how we can target keywords effectively.
Fat head – High competitive keywords, more traffic
Chunky middle – fairly competitive keywords, fair traffic
Long Tail – Low competition, less traffic
The video tackled about the long tail keyword bucket and how advantageous long tail keywords are if properly targeted.
Taking advantage of their low competition would most probably generate not only traffic but a possibility to convert them to customers.