SEO and Digital Marketing News and Strategies

SEOs are once again dealing with another broad core update–the first of 2023. And this one touched down hard and fast, shaking things up more than the previous September 2022 update.

With all the fluctuations and volatility in search results before and after the update, how can you ensure your website comes out as a winner once the dust settles? 

Let me discuss my insights and a few key strategies to help you deal with the March 2023 Core Update.

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Over the years, we’ve seen some epic battles between search engine giants. We’ve watched as Google, Bing, and Yahoo have gone head-to-head, each vying for market share. And now, a new challenger has entered the arena–Bing’s chatbot AI. 

Launching this experimental tool last February 7, 2023 put Microsoft ahead of the race–and forced Google to take Bing seriously as a challenger for the future of search. 

But, the question is this: can Bing’s Chat AI take down Google Bard? Let’s probe further.

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Just when we thought that we could use everything AI to write all of our content, developers went and dropped AI writing detectors on us, too.

The creators of ChatGPT themselves released one just a few weeks ago, amidst new Google statements and updates on the whole issue of generative AI and content. 

It’s looking hard out there for these writing tools—but can engineers really develop a way to detect whether text has been by AI writers and conversational chatbots? Can Google detect AI-generated content? And, should you be worried about penalization if you’ve been using these tools yourself?

Let’s get into what this all means for your content production, and what you can do to avoid getting hit by Google’s algorithm. 

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AI is no longer limited to science fiction, and has gone way beyond what conversational AI like Alexa and Siri are capable of. In fact, AI tools are now the frontier of every digital industry–including, of course, SEO. 

But aren’t these AIs slowly taking over your job as an SEO Specialist? Trained to process massive amounts of data on a scale and level of accuracy that simply can’t be achieved by humans, many in the field are beginning to feel threatened. 

You, as an SEO Specialist, should NEVER see AI tools as a threat to you. Instead, consider them as effective means to help step up your game in this field.

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Search engines, as we know them, are about to move into a whole new era with artificial intelligence chatbots. 

We saw it first with ChatGPT and its record-breaking adoption and how it opened up a wealth of new opportunities in the field of generative AI. We saw it again with Microsoft’s move toward an AI-powered search setup.

And now, with the upcoming launch of Bard, Google’s entry into the artificial intelligence chatbot race, the conflict between AI chatbots have already begun. 

We can see it now, in real-time: companies are rapidly expediting their research and development on how they can augment AI in hopes of further improving their current search engines and platforms.

In this article, I will be discussing where we are currently in the ‘AI war’. I will also be comparing the recently launched ‘Microsoft AI-powered Bing’ to Google’s AI-integrated offering – ‘Bard’.

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