SEO and Digital Marketing News and Strategies

What Search Engine Crawlers do with your Meta Tags

Meta tagsWe all know that our meta tags get crawled and indexed due to the fact that it comes out on the snippets and several other reasons. But we’ve also heard that it doesn’t have any weight on page rankings. So how does it work? How does a search engine treat the meta tags in your webpage? What does search engines do with your meta tags?

Meta tags are codes in your website’s <head> portion. They are invisible to the users and are by far, the only legal way to have unseen keywords in your website. Don’t you ever wonder what search engines do with your meta tags since we know that it doesn’t affect page ranking anymore? I know I do. So I read some articles about it and found out from Search Engine Land what exactly your meta tags is being used for by the search engine crawlers.

There are three things that a search engine crawler does with your meta tags:

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What are Meta Tags and why are they important?

Meta tagsMeta Tags have been one of the most basic elements of SEO. It is a must to know for every SEO practitioner. Are meta tags a factor in Google page rank? Is it important? What effect does it have on your site’s SEO?

Meta tags have been around since… Since I can remember. They have been a big part in search engine history. They were valued as a factor in rankings before – until people started abusing their use in getting on top of the SERPs. After that, Google opted for meta tags out of the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play quite a big role in your site’s SEO.

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SEO Link building and your site authority

SEO factors chartWe have all heard about the clatter and cheers of link building in SEO throughout the web. Link building is one of the most important practices of any SEO out there. In this article I just like to emphasize how important link building is in your site’s SEO.

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Google wants faster websites

page speed is a factorIt’s official. Google is incorporating page speed as a factor into it’s page ranking system. Any reason to panic?

Well Matt Cutts seems to be totally calm and cool about all the fuss with page speed becoming a Google page rank factor. He thoroughly explained in his blog about it’s effects and the changes that will happen in it’s implementation.

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Do Not Get Cheap with Your SEO

Cheap SEOThere is this notion that SEOs are to be cheap. Well here’s a newsflash for you, NOT ALL SEOs ARE CREATED EQUAL. Most of us are self-taught because there is no direct SEO course that is taught to this day.

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