SEO and Digital Marketing News and Strategies

SEO vs SEM: Which Works Better For Your Business?

SEO vs SEM: Which Works Better For Your Business?

Whether you run a small business or a big one, a good marketing strategy is never cheap. You have to put money into putting your brand out there, making its name known, and convincing people to buy what you’re selling. The real-world problem is not a lot of people can afford it.

This problem becomes more complicated knowing that spending big money on marketing doesn’t always equate to good results. Some entrepreneurs with a bigger marketing budget would think that having multiple channels to advertise their business would mean higher chances of winning. 

However, using your budget wisely for marketing is what any logical entrepreneur would do. This means only choosing the channels and strategies that best fit your business model and marketing needs. 

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Truly Outrageous SEO Predictions for 2023 and Beyond

Outrageous SEO Predictions

The pandemic aside, Google has taken us through a pretty wild ride since 2020 to today and there are tons of predictions of what could happen in 2023 and beyond. Some people talk about AI writing and other ways to make SEO more efficient but here’s what I really think would happen next year and beyond.

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5 Easy Ways to Building a Solid SEO Content Strategy

5 Easy Ways to Building a Solid SEO Content Strategy

You are stuck in a maze and you’ve tried every possible turn but there is no way out.

This is what our brains feel like sometimes and if you haven’t tried banging your head against the keyboard out of frustration with your content strategy, you have no business reading this.

Yes, even I have those days when getting the mix of SEO and the client’s technical writing desires in your content strategy seems like an unsolvable puzzle.

So here are 5 things to keep close when planning your content strategy so you don’t ever have to damage your keyboard again. You will rank and you will also provide the best possible content to your client and your readers – win, win and win.

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4 SEO Tips and Strategies for the 2022 Holidays

Tips-and-Strategies-for-your-Holiday-SEO-2022

As the holiday season is just around the corner, you should be prepared for all the opportunities it comes with. This time of the year is when people will be taking a break from their usual 9 to 5 jobs and will be on vacation.

This means that they will have more time to spend on the internet, the question now is – are you going to be visible to them?

In this article, you will find out key things you should be focusing on to improve your online visibility this upcoming holiday season!

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Link Building Email Mistakes You Might Be Sending To Webmasters

Why Are Webmasters Ignoring Your Emails?

“Here is how to get 100% email open rate with a 100% response rate for your link building outreach email” – said no one ever. That’s because it is getting more and more difficult to even have webmasters open your outreach emails.

Here’s the thing – sending link building outreach emails is not just about blasting out to thousands of webmasters with the hope of at least 10% of them awarding your hard work with a link. The game of link building is not just about the numbers. It is also about the individual webmaster you are trying to close a link for.

You might use up the majority of your time prospecting websites and crafting emails when you’re working on outreach campaigns. And although these take a lot of effort to do, they’re not always the key to winning over webmasters.

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