SEO and Digital Marketing News and Strategies

Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

Google’s Punishment on Spammy SEO Strategies and How to Win Against It In 2023

What if you wake up one day and discover your website’s ranking crashing to the ground- with years of SEO effort invalidated by Google’s algorithm update?

Your website might have been involved in a black hat SEO practice called ‘SEO spam.’ Here is everything you need to know about it and how to act against it in 2023.

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Is Google’s New Search Results Update Important to SEO?

Google search update

Title tags are being forcibly replaced by Google. For sure you have noticed this if you have been paying attention to your website’s search rankings. Here’s what you can do about it now and how you can make it work to your advantage.

This is a follow-up to Google’s core and helpful content update rollout last September. The Google search results update involves:

  • Replacing title tags with site names
  • Favicon’s (website’s logo or icon) expanded size and shape
  • The prominence of search ads’ label to “Sponsored” in bold black text

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10 Down to 7: Google Search Results is Shrinking!

Shrinking Number of Search Results

Seeing rankings go from NOT IN TOP 100 to the first page of Google is what we live for as SEO specialists. Thank you rank tracking software!

But a few days go by and you noticed that your website’s organic traffic is still low and it got you thinking – “my website is ranking on the first page of Google but, why am I not gaining any clicks and visitors to my website?”

Only to find out that your website is not even on the first page!

WHAT?! (As we all know, no one checks the second page of search results) This is because some search queries on Google will result in showing only 9 or even worse, only 7 search results.

Wait, you didn’t know that?

Yes, this has been happening since April 2012 and you may not be aware of this up to today. Because in the past, it wouldn’t happen so often but now search results pages are using this as the staple. 7 – 9 results are far more common today than ever before.

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4 Backlink Outreach Ideas You Can Pitch To Webmasters

4 Backlink Outreach Ideas You Can Pitch To Webmasters

What to Pitch In Backlink Outreach?

If you have NEVER gotten replies for the hundreds or thousands of emails you have sent to webmasters, this guide is for you. Here is how we build backlinks effectively.

If you’re trying to jumpstart your SEO and looking for ways to do it, link building is surely something that has crossed your mind. The thing about it, though, is it’s not as easy as you want it to be. 

Link building is an SEO strategy to get other websites to link to your page. And it’s one of the most popular strategies out there because it works. Getting quality backlinks from authoritative websites is a significant factor if you want to rank competitively it sends positive authority signals to Google.

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Keyword Research for SEO 2023

keyword research for seo 2023

A 1,000% increase in organic traffic is the dream. It is something you certainly can achieve and this guide will help you nail that by going for the best keywords you can center your SEO campaign on. As one of the cornerstones of an effective SEO strategy, it is essential to implement the right approach in choosing your keywords. Here is every question you need to ask yourself when doing effective keyword research for SEO of 2023.

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