Category: Content Strategy

Topic Cluster Model: Your Next SEO Strategy

Through the years, SEO has experienced various changes – from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model as the newest SEO strategy.

CONTINUE READING

Optimizing Content for Featured Snippets

SEO is not just a race to the number one spot anymore. Nowadays, you have to be quick on your feet to try strategies like Featured Snippet Optimization. Featured Snippets (also known as Rank Zero) are taking over. According to a study by Ahrefs in 2017, keywords with Featured Snippets are taking 8.6% of all clicks while 19.6% percent goes to the organic search result that is ranking at number 1. This can help you drive a load of traffic to your site without churning out new content or backlinks.

CONTINUE READING

How to Boost Your Author Reputation for Google’s E-A-T Standards

Why are Google’s E-A-T standards important for my author reputation and SEO?

Quick Answer: Establishing your reputation as an author is crucial when you want to strengthen your SEO and online presence. But, doing so isn’t just about putting your name on an article, but passing Google’s E-A-T standards. Meeting them is a must to for your website to become an authoritative source. Here, we cover all the different strategies you can use to boost author reputation, such as stating expertise, creating a proper author bio, improving engagement and interaction with your audience, and a few important tips for producing unique and interesting content.

CONTINUE READING

How to Optimize Keyword Research by Understanding User Intent

SEO has become increasingly competitive as the years go by, with new techniques, algorithm updates, and tools that help give you an edge over the competition. There are many ways to craft your own winning strategy with the right combination of tools and techniques, and this certainly rings true for keyword research.

CONTINUE READING

How Named Anchor Links Optimize Your Search Snippets

As a student of SEO, I’ve learned so many things that can affect your online presence over the years, from algorithm updates to various strategies borne out of experimentation. All of these are done just for our websites to show up on the first page of Google’s search results, along with expanding your presence and brand and generate revenue in the ever-expanding digital landscape.

CONTINUE READING

Good Content Marketing Means Avoiding These Types of Content

When it comes to content marketing, it is best to not only have a solid and sound strategy to boost your website’s rankings, but you must also have great content to match. Content is an integral part of good SEO strategy, which means that quality is very crucial. Having helpful and effective content would not only have more users engaged, it would also increase your website visibility and even generate more leads.

CONTINUE READING

001_tips on how content can help SEO

Why Content Is King and How It Can Benefit SEO

Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO.

CONTINUE READING

Using Your Content To Gain Bigger Reach

Get Bigger Reach with Something You Already Have

The work that you have put into your website such as link building, content creation, and other SEO strategies, would be wasted if its content is only shared once or twice on social media platforms. 

CONTINUE READING

guestpostinglikeapro_01

The Definitive Guide to Guest Posting Like a Pro

Guest blogging has been an integral part of the SEO Process from the get-go. It’s a great way to utilize the limitless potential of the internet and all you have to do is use it properly. Sure, advertisements and the other more intricate SEO techniques are out there but guest blogging is one of the simpler techniques; it’s simple but it’s also extremely effective.

CONTINUE READING

10_secret_tips

10 Secret Tips Experts Use To Convert Visitors With Content

SEO is one of the most fun endeavours people pursue because it requires hard work and the pay-off is extremely satisfying. I have always believed in the idea that the things that are truly worth it in life are things that you have to work hard for – and SEO is one of them. Nothing is more satisfying than watching your website grow; along with that growth come an influx of visitors, both returning and curious people who are looking for what you offer.

In short, these visitors are your returning customers as well as potential customers that you have yet to convert.  Of course, converting people into active supporters require considerable effort and patience as well as the ability to dish out content that people may find informative or satisfying.

Many SEO specialists think that technical SEO should be the number one priority. I believe that finding the perfect balance between technical SEO as well as content writing is the key to making your website work. Let me tell you why in 10 easy steps.

CONTINUE READING