Category: Google and other Search engine News

The Disavow Tool is a popular tool that is used by SEO experts and website owners to protect their website from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.

Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.

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Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one. So, here’s what you need to know about the Page Experience update:

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Google Analytics is the most used website analytics tool in the world. It has helped millions of businesses and website owners all over the world. Throughout the years, Google Analytics has received significant upgrades that also helped marketers develop new ways to read and analyze data.

In a blog post last October 14, Google announced Google Analytics 4 or GA4. Google aims to evolve the tool along with shifts in consumer behavior, the need for better use of analytics, and new data privacy regulations.

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Google made an announcement recently on the different search features they updated or improved that can help users have a much better search experience. Through the use of the most advanced AI, they’re able to improve their crawling, indexing, and delivering of information contained in the world wide web to bring the perfect and most relevant search results to the users. The announcement (and video) contained numerous updates about a variety of Google Search products, but I only included the updates to the products that directly affect the SEO industry – there’s a lot of them. So, with the recent updates to Google search, how do we optimize for it this 2020?

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Google has always been the longstanding search engine used by the majority of people around the world to find information. This necessitates Google to provide the most reliable, relevant, and accurate information to all searchers around the globe. Historically, Google used algorithm changes and updates to their language processing models to better understand web content to serve the best kind of information to the users, but Google recently published a blog post compiling all the updates and changes they made to their Search algorithms the past years. This gives us an inside look on how exactly Google chooses which information to display in their search results. Let’s find out.

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It’s well-known that Google has been the default search engine for Apple’s Safari browser on all of its platforms. However, recent chatter in the industry seems to point that Apple is now increasing its search efforts to come up with a search engine to combat Google, the search engine giant. Apple products are one of the most famous gadgets around the world, used by many – so what could this piece of news entail for SEOs and Webmasters around the world? 

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Last January, Google made it possible for users to see clothes, shoes, and other products all at once along with the specific brands and retailers. This made it possible for retailers to display the products and brands they carried directly in the user’s search results. All webmasters and SEOs had to do to have their products visible in the search results is by using schema markups or by directly submitting the products in Google Merchant Center. 

However, Google also stated that they may include products/content related to retail that were crawled, even though it wasn’t marked up using schema or submitted to Google Merchant Center. This meant that we didn’t have that great of a control over which products and corresponding information are displayed in the search results – until now.

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Google has started its close beta phase for a new feature in Google SearchConsole – Insights. GSC Insights is Google’s way of helping content creators and publishers have a more in-depth understanding of their content’s performance in search and how it is discovered by audiences. So, what exactly does this new feature entail for publishers and content creators?

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User Experience is officially a ranking factor in 2021 and SEOs who are failing to optimize for it will be in a world of trouble come the next year. If you are well-versed in white hat SEO, you are also probably in the know about Google’s updates on their ranking signals.

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Google recently released an update that makes it easier for users to find more information on the events, places, objects, etc. displayed on Google Images. We could understand this as their way of improving search, particularly image search, to produce a better and more effective environment for the users. We, webmasters and SEOs, can also understand this as a new avenue for us to gain traffic for our website. However, we first need to have an understanding of how this new image search update works. Here’s what we know so far:

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