Hit Rate for Top 10 Search Results
I stumbled upon a resource in the net regarding the hit / click statistics of the top 10 search results of a search engine results page and figured you guys might want to catch a glimpse of this information – perhaps for future presentation use or whatnot.
I found the resource at Jim Boykin’s Blog (special thanks to you buddy). He used the leaked AOL search data to figure out click through rates for the the top 10 positions in search results. I’m reposting it for your convenience here just for information purposes.
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less