Category: SEO Advice

I stumbled upon a resource in the net regarding the hit / click statistics of the top 10 search results of a search engine results page and figured you guys might want to catch a glimpse of this information – perhaps for future presentation use or whatnot.

I found the resource at Jim Boykin’s Blog (special thanks to you buddy). He used the leaked AOL search data to figure out click through rates for the the top 10 positions in search results. I’m reposting it for your convenience here just for information purposes.

Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

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You wake up in the morning, check out your Google analytics and you notice your traffic dropped drastically. Next, you check Google and enter your keywords to check your rankings and you notice you just aren’t in the first page anymore. Your blood pressure increases, your pulse throbs and you can feel your heart beat faster. ‘Did Google just penalize me??

Note: Click here if you’re looking for how to get your rankings back with an Over Optimization Penalty from Google

And if you’re wondering – yes this stuff really happens. Stuff like this happen in SEO all the time!

So what do you need to do when this happens to you?

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There is this notion that SEOs are to be cheap. Well here’s a newsflash for you, NOT ALL SEOs ARE CREATED EQUAL. Most of us are self-taught because there is no direct SEO course that is taught to this day.

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