Category: SEO Advice

Event Schema Markup and Rich Results Guide

What is an event schema markup?

Quick Answer: Schema is a type of code that help search engines (like Google) better understand the content on a given page. This is used to present more informative and “rich” results for users. So using event schema markups will help Google know you’re hosting and promoting events. This can really help optimize your pages, so they’re more likely to pop up on the SERPS.


The Complete Guide to the Disavow Tool

The Disavow Tool is a popular tool that is used by SEO experts and website owners to protect their website from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.

Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.


Core Web Vitals Guide Part 4: Cumulative Layout Shift (CLS)

When there are unexpected movements within the contents of a web page, it could be a frustrating experience to a user because it could interrupt something that they are doing on the page.

Just imagine trying to scroll through the catalog of an ecommerce website and suddenly the products started to move left and right on its own and before you know it, you’ve accidentally placed the wrong products in your shopping cart. That is an example of what Cumulative Layout Shift means.


Core Web Vitals Guide Part 3: First Input Delay (FID)

Have you ever experienced trying to click on a button or a link on a website but it doesn’t seem to respond right away? That small delay leaves a bad impression on users that may ultimately be the reason why they don’t visit more pages on your website or worse, not return at all.

In this third part of our Core Web Vitals guide, I will walk you through the second Core Web Vitals metric, First Input Delay (FID).


How to Remove a URL of your Website on Google Search

In SEO, one of the ways to signify the growth of the website is to identify the amount of content that is added over time. However, there will be cases where you would want to remove some of your content from Google’s index.

URL removals from Google Search is a normal process and there are more ways than one to do it. It is not a complicated process but it is important to follow the process correctly to avoid negatively affecting your SEO.


The Complete SEO Competitor Analysis Checklist

We all know that the goal of SEO is to get to the top of Google’s search results so you focus on optimizing your website as much as you can. But what people tend to look at times is that before you get to the top, you need to fight against 10  or more other websites who are also trying to fight for the same keyword you are targeting.

Competitor Analysis is a great way of finding strategies your competitors use and then you use it against them or better yet, create better strategies than those. There are two situations here. First, you are trying to get higher rankings so you are studying your competitors to find out what works for them. And second, you are at the top and you would like to increase your lead from your competitors.

Whatever your situation is, doing a competitor analysis can definitely help you improve your existing strategies and give your competitors headaches. 


Do 404 Errors Hurt your SEO?

You’re surfing around a website, you click on a link, and then you are redirected to a message that tells you the page you are going to can’t be found. If you’re a user, it’s quite annoying, right? And if you’re an SEO and it is your website you’re surfing, you should be concerned – or maybe not? 

Error 404s are problems that are common problems encountered around the internet. Some would just brush it off while some consider it as enemies. In this article, I’ll talk about everything there is to know about 404 errors in SEO.


What is Evergreen Content and How Important it is for SEO went live for the first time in April 2010 – which means it’s been a decade and I’m proud to say that we’re still going strong. Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content.

The secret behind is age-old SEO advice: evergreen content. And even though publishing evergreen content is such a classic SEO and marketing strategy, I assure you that it works up to this day.


Should you be Worried about Content Scrapers?

Have you seen a website that posted the exact same article, from top to bottom, of a recent article you published? It can be infuriating knowing that other people are trying to benefit from the content that you worked hard on without your permission at all.

If you own a high-quality website that is getting a good amount of traffic, then you are most likely a victim of content scrapers. Content scraping is the illegal process of copying content from high-quality sources and publishes them as their own.


Buying Backlinks for SEO in 2020: Should You Still Do It?

Should I buy backlinks for SEO?

Quick Answer: While buying backlinks for your website can theoretically boost your rankings, there are many cons to buying links, with the biggest one being the risk of penalization by Google (as it goes against their Webmaster Guidelines). It is a risky strategy, and I suggest only buying links with the goal of promoting or advertising your website in mind.