Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Torn between two strategies? I know how it feels to be so confused and frustrated about two things – you don’t know what’s right for you, you don’t know what’s worth spending your time, effort and money on, you don’t know what will work best.
Headlines are important. They attract people to read the rest of your content. They make sure to engage your audience, providing you that user activity your website needs. They make sure your article gets shared around the web. Or do they? Then why does 89% of articles in the entire web get less than 100 shares?
Maybe you’re planning to create a content marketing campaign, but don’t know where, and how to start. I know it’s never easy to start one – it takes too much dedication, time, energy, and loads of ideas to begin with. Like what they always say, beginning is always the crucial part of marketing. This is where all your strategies and actions will depend on.
So, I asked 8 online marketing experts for tips and advice to help you understand more about content marketing, how to start one, and what you should do to have an effective, and lasting content marketing campaign.
I’ve always been a fan of Simon Cowell. The moment he stepped out of American Idol, I immediately stopped watching it and switched to X-Factor – only because he’s there.
Note: Watch out for our post about experts advises on starting your content marketing campaigns. We are very privileged to have advises from Rand Fishkin, Neil Patel, Jerod Morris and a lot more! Subscribe to our mailing list, and be the first to have this.
Several tactics had evolved in the past few years that enhance every phase in a content marketing process. They make every task much easier and quicker but still yielding the same or even better results. And the most effective content marketing tactics for e-commerce sites are the overlooked techniques which, if properly utilized, can greatly affect the conversion goals targeted by the campaign.
Although content marketing has been around since the late 1800s, it is only these past couple of years that people have started to really talk about it. In the post apocalyptic Panda and Penguin world, content marketing is seen as a beacon of hope to make things right again with the internet. A place that was once ruled by spam, bad links and black hat SEO.
Having readers is great. Having those readers remember your content is awesome. I just found out the science on how to increase your reader’s memory retention rate of your piece of content by a whopping 65%. Here’s how to do it.
You’ve heard the perhaps most cliche 3-word phrase of the digital marketing age before: Content is king. There’s another truth to it: Content is easy. There’s content everywhere. In content marketing, the “meat” of your content is vital – just as vital is how you present it to your audience.
Now that you know how to cook your content right, let’s tackle how you can keep your readers hooked to your stuff. Great content marketing means serving your readers the good stuff all the way to the end. More than 50% of readers drop out 50% of the way through content on the internet. Here’s how to beat the statistics – and keep your readers going back for more.
Lots of content floating around the web right now. The fact of the matter is, there are literally thousands and thousands of searches occurring each second that passes us by. Oftentimes they land on crap – content that has a nice title, a good first paragraph but empty words to fill up the ‘Meat’. And users are left asking “Where’s the beef?”
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