Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Remember that Google update where they said they would give a little de-ranking on sites that have ads above the fold? Well, this is not about that. It’s about what you SHOULD do above the fold to make your rankings go up. Is it part of content marketing? Heck yeah. Here’s how it all affects SEO.
Let’s face it, your content will not always attract leads. Meaning it’s just that – content. It does not have any other purpose than to just educate people. You don’t want that. You want content that lures people in, snaps and traps their attention, transform them into leads – then finally get them to convert as a customer.
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The world is certainly not how it used to be. The internet eats up chunks of hours in our everyday lives. We spend at least 1 hour online each day. There isn’t a mall without a Wifi hotspot. Life is getting faster and faster and we all have to keep up. So how do you write for a world of 36-hours-a-day readers?
Content Marketing and SEO are becoming tighter and tighter buddies. Special thanks to Google. And hey, it’s not so bad when you’re the end-user. There’s more relevant, high-quality content because of all the content marketing that’s happening. If you think you have great content that people should read and it’s not happening, this post is what you are missing.
Content Marketing is becoming the topic to talk about – some even claim it to replace SEO. That’s a bold statement. What’s with all the fuzz anyway? For the next few weeks we’ll be breaking down content marketing to bits and pieces – from writing solid content, targeting the right audience, and providing awesome experience – to how to get it out to the world with a bang.
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