Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
The best way to gauge how we should optimize our pages for a given query or keyword is to check its search intent. It might sound daunting but search intent is a relatively simple concept to grasp provided that you have sufficient knowledge on the foundations of SEO. Recently, Search intent is one of the most important factors to consider when you’re trying to rank for any keyword on Google.
If you’re looking to start selling your products online, product page SEO should be an important part of your strategy. While in brick and mortar stores customers can physically handle and inspect products at close range, they aren’t afforded the same luxury in online stores. At the same time, coming across a store isn’t as simple online as it is in real life.
Quick Answer: Yes, it does. The effect of doing so can be severe, as it makes your site more susceptible to issues like 404 errors, broken links, and lost links — all of which negatively impact your SEO. And, not addressing these issues ASAP will make it harder for Google to properly index your site. Even when these URL changes are made to optimize your site (and are performed properly), it will take time for Google to re-crawl your new URLs. In this time, you may experience a drop in rankings and traffic.
Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources.
This is why improving your video’s visibility is a must for SEOs and webmasters. Especially for the ones that use video as their primary content creation platform. It’s apparent that you should put in effort into making your videos more visible on the platforms mentioned, but it is also important for you to try and take advantage of any other platforms that can effectively market your videos. One specific platform would be Search Engines like Google. Although search engines are not primarily used to look for video content, there are keywords/queries that specifically serve video content since it targets the intent of the user, it’s a more convenient form of answering the user’s questions, and sometimes users prefer watching videos over reading text-heavy pages. That said, here’s what you need to know about Video SEO:
Search engines such as Google use different methods to determine what the topic of a certain page is. Previously, search engine algorithms would crawl a page in search of the keyword mentioned multiple times throughout the content to understand what it’s about. Now, Google uses Latent Semantic Indexing (LSI) Keywords alongside it to give context to the page’s topic.
Images are one of the most important aspects of any page. Aside from contributing to the overall aesthetic of the page, it also allows users to have a visual representation of the content they’re reading. Aside from that, images are also used in pages with minimal content like a website’s homepage. Suffice it to say, it is one of the most integral parts of a page – especially a well-designed one. So, this necessitates that search engines give a certain degree of importance for images which is why it’s important for SEOs and webmasters to optimize their images to take advantage of every opportunity.
From ranking in Google image search to your image being used in featured snippets, having optimized images allows us to tap into opportunities that can help us skyrocket our search performance. Here’s everything you need to know about image SEO:
When it comes to links, most SEOs give more importance to the authority of the page where the link is coming from or whether the link is dofollow or not. But these two things that I mentioned are not the only stuff that matters. The anchor texts of links matter too and they more important than most people think.
If you do it right, anchor texts can not just increase your rankings but also get you more clicks. But it’s not that easy to get it right. When people try to optimize, they actually end up over-optimizing their anchor texts. That is why it is important that you understand how anchor texts work, how it is helpful to your rankings, and the best way to handle it.
Most webmasters and SEOs already know the existence of slashes in URLs, but what they don’t know is that these (trailing) slashes, or otherwise known as a forward slash, can be disastrous if not managed properly.
A trailing slash in a website’s URL is a common occurrence; especially for websites that have numerous pages. But should webmasters always include trailing slashes in their URLs? What are the implications of trailing slashes at the end of URLs have on SEO? How do search engines understand trailing slashes in our URLs? All of these questions will be answered here.
If you’re trying to rank for keywords related to real estate, then you should know how competitive the industry is online. You’re not just going up against other real estate developers, but you’re also going up against listing websites that dominate the SERPs. To make your business stand out, today I will be teaching you how to utilize local SEO for real estate websites.
Technical factors are some of the biggest challenges an SEO can face; especially if they’re not well-versed with handling complex website technologies such as the servers, codes, frameworks, etc. But one such technical factor has been around almost as long as SEO has – Sitemaps. An integral part of making your website more search-friendly and optimized. Even though sitemaps are well-known in the industry and tons of resources are available in search, there are still a lot of misconceptions on how to properly use sitemaps for SEO – its benefits, best practices, etc. That said, here’s everything you need to know about sitemaps concerning SEO:
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