Sean Si is a blogger, entrepreneur, SEO specialist, public speaker, and inbound marketer. Listen to his podcast on Spotify, read his personal blog, or sign up for his SEO class now.
Quick Answer: To find broken links on your website, you can use Google Search Console’s Coverage Report, or website audit tools like Screaming Frog and SEMRush. To fix these broken links, you have several options, including revising incorrect URLS, redirecting URLs that have been moved, and removing links that are no longer relevant.
For SEO veterans, rich snippets, or now known as rich results, is a well-known subject for optimization. But for SEO beginners, rich results is a complicated factor that needs extensive research and planning. Although optimizing for rich results isn’t a requirement to rank well, it does help in improving rankings, even by a little bit. But what exactly are rich results? Let’s find out:
Keywords are often an integral part of any SEO strategy but it’s normal for SEOs to solely focus on the keywords they’re targeting while not considering if the searchers are the right audience for them. We’ve all done this—from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and potential benefits that keywords can bring without considering if the users that search for them are the right audience for your website or business. If properly targeting the audience that you want is difficult, how can you determine the right target audience for your business or website? Here’s how:
2020 wasn’t the best year for most of us. A lot of businesses went under which led to a lot of clients from all industries churning. However, a great thing came about because of a crisis like the pandemic – business owners and entrepreneurs realized the importance of going digital, being accessible to all their audiences, and being able to cater to their clients without the need of having physical interaction.
Competitors are a big part of the SEO industry. It’s a zero-sum game where one wins, another loses. This is why SEOs and webmasters need to keep up with the times and adapt to any situation. Aside from resources, we can find from authoritative sources, one of the best locations for us to find effective strategies and content that works is from the competitors that are ahead of us. So, how do we analyze our competitor’s keywords and use them to our advantage?
With so many things to think about in SEO, people tend to forget about the importance of image SEO and the value that it could bring to a website. As a result, images are only added just for designs and to accompany articles barely having any optimizations.
When Image SEO is mentioned, most would think about alt text and that’s it. Well, I hate to break it to you, but there is more to image SEO than just alt texts.
Every SEO strategy has one foundational thing in common – keywords. It’s almost always the starting point of our strategies since we use them as the starting point of our strategies where we apply the keywords in almost every part of the strategy. There are a lot of technicalities when it comes to keywords, but we often forget how the keyword or topic holds massive opportunities that can streamline our processes to reach our goals faster and with less effort. So, how does Keyword Mapping give us more opportunities compared to the traditional use of keywords in SEO?
The Disavow Tool is a popular tool that is used by SEO experts and website owners to protect their website from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks.
Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements.
Bounce rate is a scary thing for people that don’t know the ins and outs of this particular vanity metric. I consider it as a vanity metric since there are a variety of reasons, both good and bad, that can skew the numbers. However, bounce rate is still a metric that can help diagnose what’s wrong with your pages and even your site. How do visitors interact with your pages? Do they find what you’re looking for? Are they not satisfied with what you’re displaying? All of these can be answered by diving deeper into your bounce rate metrics. So, here’s what you need to know about bounce rate and how do you use it to deepen your understanding of your site.
Promotions, seasonal discounts, and limited-time sales & events. All of these are important marketing tactics that help businesses attract a higher number of customers than they usually would. Since Black Friday is coming up, a lot of business websites are putting up promotional pages for the much-anticipated sale. The problem with having these promotional pages is, if you’re not willing to spend a decent amount of money for ads, your promotional pages won’t perform as you might expect them to. So, how exactly do webmasters and SEOs improve their promotional pages’ organic performance?
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