“How Big is Your Long Tail?”
-Consists of three classifications: Fat Head, Chunky Middle, and Long Tail
-Long Tail presents the most opportunities, according to SEO Moz.
-The Long Tail is the broadest of the three competitions, containing concrete phrases typed in by searchers who are looking for something specific.
-Even though the Long Tail has the least competition and generates the least traffic, its searchers will have a deeper start down The Funnel, which heightens the chances of a sale.
-Keywords located within the Long Tail should not be ignored, and should be optimized as well.
-The first element that should be presented to a client is an analysis of the keywords associated with the client’s product or service.
-You can tell if the websites of competitors are search engine friendly by studying the website’s source code.
-Make sure that the potential client is made aware of the countless benefits and advantages of a website that is optimized.