Journal Post by Austin (11/18/11)

On-Site Optimization

-It is not all about Keywords.

-Placement of Keywords are important (1-2% of content), but Spamming is dangerous for your own reputation.


On-Site SEO is divided into two categories:

1.) How Humans See it

-Is the design of the website appealing?

-Is the content share-worthy?

-Does the article engaging?


2.) How Search Engines See It

-Is the slug optimized?

-Are the codes in their proper places?

-Is the content thin or thick?

LESSON: Because Search Engines are trying to imitate how humans operate within the Internet, we should write our Content not for Search Engines, but for People.

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