Link Building Test

Dear Applicant,

This will be your qualifying examination for the position of Communications Associate (Link Building Specialist). The importance of this test is to gauge your skill and proficiency on communications. This is not just to gauge your skills but to also pinpoint certain aspects that you may lack and how to improve them.

Open a blank document in Microsoft Word and do the following tests.

I. Persona Creation

Create a blogger/writer persona. Describe your persona from their hobbies to their personality as a writer. A persona is a role or character adopted by an author. (Note: You may invent a fictional person or you may use yourself)

Persona sample:


Esther Diaz

     A 23-year-old graduate of graphic design, DIY enthusiast, make-up lover and has a love-hate relationship with desserts. I dream to be soon one of the known as influential blogger and writer.

Note: Please do not copy descriptions from the example. Photo is optional

II. Topic Formulation & Pitch

Imagine that you are a writer for this blog:

You want to promote the said blog through seeding content in other websites. This process is called a guest posting.

Create a pitch that will entice the viewers of this site*

*Feel free to read information on what the site is all about.

Aside from formulating your email, your pitch should include the following:

  • Title – The title of the of your topic to be pitched
  • Content - What the topic is all about
  • Convincing statement - Why should they should consider publishing your content.

Feel free to be unique yet professional as possible in your email.

Note: Draft your pitch aligned with your persona.

Submit your Work here

Good luck!