I. How do you look for Keywords?
Tool : Google Adwords Keywords Tool
Fat Head – Exact / Traffic
Chunky Middle – Medium
Long tail – Best convertion rates / Precise / Low competition
II. Kinds of advertising:
– ATL = Above the line = Expensive / Bongga
– BTL = Below the line = Subtle / Not really expensive
Eg. Acrylic Philippines w/o Website
The business wants brand awareness, technically.
IV. Prospecting – Contact – Research – Approval – Writers – Send Back – Editing – Insert links/pics – Submit (HTML / Visual)
– Theory behind
Links are important
– Tools = links