SEOHacker Journal by Kyle (November 16, 2011)

 

I. How do you look for Keywords?

Tool : Google Adwords Keywords Tool
Fat Head – Exact / Traffic
Chunky Middle – Medium
Long tail – Best convertion rates / Precise / Low competition

II. Kinds of advertising:
– ATL = Above the line = Expensive / Bongga
– BTL = Below the line = Subtle / Not really expensive

III. Selling:

Eg. Acrylic Philippines w/o Website

The business wants brand awareness, technically.

 

IV. Prospecting – Contact – Research – Approval – Writers – Send BackĀ  – Editing – Insert links/pics – Submit (HTML / Visual)

Topic
– Need?
– Theory behind
– Method

Links are important
– Tools = links

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