SEOHacker Journal by Kyle (November 22, 2011)

Difference of CRO from SEO

CRO ( Conversion Rate Optimization )

– A/B Testing AKA Split Testing – splitted by IP address, can consume 1 FTE.
– Copywriting – write up to sell, 1 to 2 sentences only that is aiming to sell || Copywriting in CRO is different from copywriting in SEO
– User behavior – (why the user clicked e.g)
– Design Optimization – which process attract eye attention?
– Surveys – Ask people why they bought / didn’t buy
– Landing Page Optimization –
– Follow-up Questions
SUCCESS IS SALE
SEO
– Keyword Research
– Keyword Application
– Link Building
– Social Signals
SUCCESS IS BRAND MARKETING via SERP RANKING
CRO is probably the next step for SEO
CRO is expensive – next big thing in the Philippines

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