SEOhacker Journal by Vince (November 14, 2011)

November 14, 2011

I. Social Media Outreach – Scalable Link Building

Demographic: Compete, Quantcast, Alexa
Brand Monitoring: Social Mention, Amplicate…Radian6, Scoutlabs, AlterianSM2(paid)
Prospecting: FollowerWonk
Background/Profile Check: Knowem
Social Networks: Twitter, GooglePlus

*contest suggestion: Twitter – Retweet with Hashtags

                Feature in company blog and physical prize
II. Contest Discussion
A. Truth on Air: Unsuccessful -> didn’t reach the target of increasing followers (<10 participated)
-> reason: lack of promotion/marketing
B. Uratex – A Dream Away
1. Prize: Designer Mattress, iPad – approx. 40k
2. Mechanics: Upload pics of you and your bed mattress
3. Target: Inc. FB Page fans – 2nd tier: to increase brand awareness and sales
4. Results: Inc. 27k FB fans
5. Virality: FBAds, page,
6. Traffic to start: 100
7. Successful:Yes
C, Goals
traffic, inc. of authority
D. Pre-launch
– to generate excitement
– one month before

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