SEOhacker Journal by Vince (November 17, 2011)

November 17, 2011

Great Content – INVESTMENT => “evergreen”

I. Credibility – sources/authority
II. Real Effort – invest in content (research, stats, images)
III. Actionable – directly actionable info
IV. Begs to be shared – great/controversial/out of the box (excitement)

Easier Marketing
I. Reach out to people – relationship -> tap people(great marketers)
II. Time your launch – pre-launch (generate excitement)
III. Have a Promotional Plan – take advantage of other means (social media outlets, guest post, build links)
IV. Post it somewhere else – guest posting

* “Content is king” -> It ALWAYS starts with content if you are after authority
*Copyblogger (Brian Clark) -> can sell you anything
– copywriting
– content creation
– article mktg.
– writing compelling content
* Content draws in fans…authority compels people to be fans!
* “market your marketing”
– marketing = posts/content -> SHARE and PROMOTE
* Tools (Copyblogger Media)
– Scribe SEO Made Easy
– Premier Landing Pages
– Genesis Theme (30 themes)
– Internet Mktg 101
– SEO 101 Course

Conclusion: SEO IS ALL ABOUT PEOPLE AND YOUR RELATIONSHIP WITH THEM

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