SEO-Hacker.com went live for the first time in April 2010 – which means it’s been a decade and I’m proud to say that we’re still going strong. Every year, our website traffic grows because most of our old articles are consistently generating us traffic as we produce more fresh content.
The secret behind is age-old SEO advice: evergreen content. And even though publishing evergreen content is such a classic SEO and marketing strategy, I assure you that it works up to this day.
Natural Language Processing is simply the area that focuses on the engagement between human language and computers. As simple as it may sound, there are many intricacies associated with it, especially if you are planning on implementing it for SEO. Before diving in headfirst on building your SEO content around NLP, it would be wise to craft a strategy that would fulfill its purpose.
Search intent is one of the primary reasons we do SEO. After knowing what the people are searching for, focus on why they search for that particular content. Search engines detect the pages they want to rank according to the quality and relevance of the content, and this is where search intent comes in. Pages who rank the highest fit the search term well which is why it is essential for you to optimize your site’s content to cater to a specific search query.
Through the years, SEO has experienced various changes – from the death of link schemes to mobile prioritization. However, one of the biggest innovations in the industry is the use of the Topic Cluster Model as the newest SEO strategy.
As the SEO industry continues to diversify, the future of search will lead to the rise mobile, visual, and voice as primary platforms for search queries. Along with more opportunities to rank, there are also new challenges when it comes to optimizing your content and keywords.
Despite being one of the “younger” social media sites, Instagram has become one of the most popular platforms. With millions of active users, among them some of the most popular brands and personalities, it has become a viable marketing tool that can become viral with the right strategy.
User experience has always been an important factor for your SEO campaign. Spending enough time on improving your site’s user experience can go a long way, and will help your long-term SEO goals. But improving it is not as easy as it sounds.
SEO is a field thought of as something that is mainly electronic or something that exists exclusively on the internet. That is true for the most part as some of the determining factors of success for a website are things like keyword quality, link quality, the speed of your page as well as user experience. Because of these factors, many SEO specialists have begun to focus solely on the technical aspect of SEO when it comes to their webpage optimization plans or strategies. This isn’t necessarily bad practice but it is the sort of practice that can be improved by giving some focus on another important thing: The users.
Over the past few years, I’ve seen the same mistakes made by online copywriters over and over again, particularly SEO content creators. Now, I’m not just talking about the technical side of things either, but the actual voice, topic and entire attitude of the content itself.
We all know that creating engaging content is absolutely essential in the digital world, but so many copywriters actually get in their own way when it comes to their content and that can really put a reader off.
So, you’re about to hit ‘Publish’ on your latest piece of content.
Stop!
With an increasing pressure to create lengthy, viral, highly-shared content, it’s all too easy to forget a crucial piece of the content puzzle along the way.
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