Here’s our most comprehensive list of digital marketing statistics and trends this 2022.
I’ve made sure that every number provided in this post is current and up-to-date.
Even if we’re almost halfway through 2022, you can still make use of and incorporate the following data to improve your performance and update your marketing strategies.
Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025.
Needless to say, if you want to reach your target audience, they most likely have emails and you can reach them right in their inboxes.
Before you buy something, what do you do first? More often than not, your answer will be doing a quick search online. This is called Google’s Zero Moment of Truth (ZMOT).
Nowadays, before people go to the store or purchase an item online, they are most likely to go and search about it first. What are the different brands on offer? What are its differences in terms of price points? What can it offer me that competitors can’t? And the most important question — how can it improve my life?
Search Engine Optimization (SEO) and Social Media Marketing (SMM) are two of the largest facets of digital marketing today. While some would argue that one is better than the other, combining SEO and SMM can provide excellent results.
Now I know what you may be thinking, a brand’s social media presence does not directly affect rankings on search engines and vice versa, right?
Studies have shown that there is a correlation between good rankings and having many social media mentions and links. At the same time, you can convert website visitors into social media followers and engage with them more to increase brand loyalty.
Businesses have suffered a severe repercussion from the economical effects of the pandemic. Amidst the unfortunate climate regarding different industries, one of the businesses that continue to thrive is Digital Marketing and this is primarily because of the flexibility involved in its work processes. A team with solid core values and a clear vision in mind is one to reckon with in terms of productivity and results so this is a fundamental area to pay attention to.
Content is one of the most essential elements needed to drive traffic to any type of website. Content comes in many forms, from blogs, infographics, announcements, images, video, and much more. Our team ensures that the websites we handle only have content that is of the best quality, making sure that we help boost traffic, and generate more conversions.
Once upon a time, digital media related to gaming was initially thought of as just a niche, a temporary fad that will fade over the years. Fast forward to today, and gaming is now one of the most profitable forms of media worldwide, with millions of dedicated players contributing to the millions earned each passing day.
Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction.
One of the biggest challenges that businesses and e-commerce websites face on a regular basis is converting sales. With users having the abundance of choices to choose from, it can be a real challenge to attract buyers in today’s highly competitive world.
Social media has become the world’s most popular digital platforms over the past few years. With billions of registered users in all platforms combined, this has helped create an interconnected world in which communication, interaction, and promotion has now become much more efficient and accessible.
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