Search has been evolving over the past few years, with numerous updates and new applications that helped enhance the experience and provide users with the best results. 2018 is another year of many changes, with Google shifting its focus to mobile and voice search and testing out new AI technology in the form of Google Duplex.
Google has updated their review feature on Google My Business once more. This time, the update now prevents former employees from posting negative reviews about the companies that once employed them. The reason for this change is because of the new guidelines, which sees these kinds of reviews as conflict of interest.
Scenario #1
You’re applying for a new job – it’s in an industry where you have a great deal of expertise and the company is growing like wildfire. You’ve put together a great CV with your latest projects, and your first interview has gone really well. Things are looking up, right? Well, not exactly. The HR manager decides to do a quick search for your name on Google.
That’s when things go pear-shaped. Here’s a forum post you wrote 5 years ago talking about that hotel you trashed in Vegas. There’s an old Facebook photo of you guzzling down a beer-bong. In one of the pictures you look stoned, and in a drunken tweet from your best friend’s bachelor party you say something that could be construed as sexist. They don’t call back for a second interview.
Most people more than likely equate SEO with a system in which you can promote a business site or an affiliate site in order to get more business drawn to your site so you can make some profit. However, that is not all SEO can do for you. In fact, you can, if done properly use this same system to help you manage your online reputation.
Search Engine Reputation Management is getting increasingly popular these days. These are times when free thought and opinion is honored by the search results in blogging platforms, forums, social networks, etc. Because of this, companies that commit mistakes (who doesn’t?) can face grave consequences in having bad reputation results in the search engines. Reverse SEO is exactly for managing these negative search engine results.
Social media is a key player to your online reputation management. Good things and bad things are posted everyday. Some get noticed and some get left behind. Extremely good things and controversially bad things get popular – and go viral. Social Media Reputation management is a fluid and critical platform of your online reputation management.
Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc…
A business’ reputation is arguably its most valuable asset. Marketing is all about brand building. We invest in our brand because we believe it is what will make the business grow and flourish. Once that brand gets a bad reputation, everything about the business gets dramatically affected. Online Reputation Management is all about protecting your brand or cleaning it if things get dirty.
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