Tag Archives: sem

SEO vs SEM: Which Works Better For Your Business?

Whether you run a small business or a big one, a good marketing strategy is never cheap. You have to put money into putting your brand out there, making its name known, and convincing people to buy what you’re selling. The real-world problem is not a lot of people can afford it.

This problem becomes more complicated knowing that spending big money on marketing doesn’t always equate to good results. Some entrepreneurs with a bigger marketing budget would think that having multiple channels to advertise their business would mean higher chances of winning.

However, using your budget wisely for marketing is what any logical entrepreneur would do. This means only choosing the channels and strategies that best fit your business model and marketing needs.

Tactical Ways To Optimize Your SEM Campaign That You Might Have Missed

Ever lost at least $1,000 in an SEM campaign? You probably have but you may not have realized it until today. Here you will learn how much money you’re leaving at the table – unrealized – and what you can do about it.

5 Tips on Optimizing Search Ads for Business

The thing with search engine marketing is that it is a high-risk but high-reward process by itself. If you ask me, organic is still the way to go in terms of marketing since it is perpetual. The foundation of search ads is also built on keyword research and it is vital that you choose money-making keywords for your investment to bear fruit. But what are you going to do if the keywords that you really want are low in volume? Or are you confused why your ads are not showing on the search results page? It’s probably because you haven’t optimized enough.

How the Google Call Ads Update Can Maximize SEM

Starting out to advertise on Google is not easy. When you have finally decided on the course that you are going to take with your Search Engine Marketing (SEM), you have to take it upon yourself to maximize the space that Google has given you. This is also a cost-effective way to advertise because you can make sure that your budget will not burn without cause.

How to Set Up a Goal-Centric PPC Campaign

The digital sphere is now crowded with many marketers, all hoping to be the best in advertising their brand. Starting a pay-per-click campaign is one of the best ways to ensure brand awareness for your business especially if your target market is currently looking for you online. What you must know about successful PPC campaigns is that knowing how to measure its effectiveness

The Right Tools to Track your Local SEO and SEM

Tracking your local SEO and SEM is highly important for your SEO and link building strategies. Being able to track these would help determine what strategy works and what does not, which can help you assess and look for other strategies that can be used. While most businesses and companies focus on increasing their internet traffic by using analytics trackers, it does not mean that you are getting the right results that you would want. Traffic can only get you so far, and what you would really need are tangible results that would benefit you.

Dust Off Your Business Intelligence Tools Because Your SEM Needs Them

Whether you are fixing a squeaky door or analyzing your search engine marketing, you’re going to want to find the right tool for the job. Often times, we forget or choose to forget that we have so many great resources in front of us that will drastically improve our SEM tactics. Business intelligence tools need SEM and SEM needs business intelligence tools. Learn how to capitalize on both for more measurable business results.

Statistics you need to know about Social Media and the Internet

Ben Grossman has compiled a series of statistics that are sure to intrigue internet marketers and SEO specialists in general. I recommend this slide to anyone who is in the field of SEO, SNM, SEM, blogging, and internet marketing. Enjoy!

Social Media & Tourism: 10 Tips to Attract Travelers

Search is still the biggest game in town

Ever tried horseback riding when you were younger and your bones could take the rough riding? I bet you have. Horses are a powerful means of transportation way back then. You usually ride one in order to go to a place you want to go. The biggest horse is not necessarily the fastest but it’s definitely the bad-ass looking one. But just for this article let’s pretend that the biggest horse is also the fastest one. Okay? Okay.

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