SEO is an essential part of any marketing strategy. From driving website traffic by ranking higher on search engine results, to providing greater user experience for website visitors, SEO can help a business to build its brand awareness, expand its user reach and, ultimately, increase its conversion and revenue.
However, to be successful with SEO it takes a lot of time and effort. SEO doesn’t just happen by itself. There are several different tools which will help you along the way. Here we will discuss 10 of the best SEO tools for your small business.
1. Google Analytics
Google is the leader of search. In fact, Google offers several different SEO tools in itself for small businesses to use in order to help them on their road to success. One in particular is Google Analytics.
Google analytics is a free website analytics tool, which is very powerful when it comes to search engine optimization. Once the tool has been set up properly on your website, it will allow you to collect analytic data from your site. You’ll be able to write reports with the provided analytic data, including the percentage of users and visitors on your site, as well as the bounce rate. Google Analytics will enable you to makes reports on which marketing tactics drive the most leads and sales conversions, which drive the most traffic, what keywords users are using within their search, how visitors use your site, and so much more.
2. Google Adwords
Another tool which Google provides is Google AdWords. Google AdWords is an advertising service for businesses who want to display ads on Google. AdWords is another free tool, which enables you to set up a budget which you only have to pay when someone clicks on your ad to visit your website.
The most valuable use of Google AdWords for the purpose of SEO is to research keywords. Keywords are a big deal when it comes to any SEO campaign. You want your website to rank for the most suitable keywords within your industry. Preferably keywords in the industry which have the highest monthly search volume because these are the searches which will draw most traffic to your website.
The final Google based tool which we are going to speak about is Gmail. Gmail is a free web-based email service which can be used to build relationships and have constant communication with people or websites, particularly if you’re trying to pitch an article idea to be published on a website in exchange for a backlink from their website to yours.
An essential part of any SEO campaign is the link building process. Building high quality links can make all the difference when it comes to improving website’s traffic. Performing outreach through free email tools like Gmail can help with this process.
Buzzstream is the CRM for content marketing. The tool isn’t free, but it is a great way of improving your website’s search performance and increase your brand awareness. Buzzstream allows marketers to build relationships with influencers through organic outreach. The tool allows you to contact people and websites, and store them all in one place. You will be alerted when contacts haven’t responded to your emails after a given time so that you can easily follow them up.
You can also connect Buzzstream with your email tool, in this instance Gmail. This way it is easier to maintain regular contact with the same people.
Ahrefs is another great tool which isn’t free. It is the newest entry into the link research tool space and SEO analysis. The tool has a lot to offer, including its site explorer, content explorer, keywords explorer, dashboard and alerts.
Ahrefs not only gives you new ideas for link-building and content analysis, but also allows you to track new, lost or broken backlinks to your site, as well as keep a good eye out for the actions of your competitors.
The site explorer, which Ahrefs offers, allows you to search for recent top content, and identify which content receives the most engagement, particularly on social platforms. Keyword research can also be performed through Ahrefs, providing the keywords which a website currently ranks for, and what keywords it could potentially rank for.
6. Moz’s Open Site Explorer
Moz’s Open Site Explorer is a Mozscape index-powered workhorse. It is another tool used for the purpose of backlinks. It enables you to research and find link-building opportunities, as well as discover the authority of each domain.
No tool is 100% accurate, therefore it is always recommended to try out multiple different tools to get the most reliable results.
The SEMRush tool is specific to finding keywords which will be profitable within your industry. SEMRush is a great tool which will show you a report of the keywords which your domain is ranking for, as well as other vital information such as: Traffic estimate, keyword position, keyword trends and several more.
Not only does it allow you to do that, but it can also be used as a way of finding analytic competitive data.
8. Screaming Frog SEO Spider Tool
Sometimes, the aspects of SEO which can help a business the most are fixing what’s broken. Screaming Frog is a website crawler tool which can quickly and easily perform audits for each of your web pages to see if they are SEO friendly. It is a free tool which limits you to a crawl limit of 500 URLs.
The tool aims to highlight what is working against your website’s SEO. This includes any broken backlinks, duplicate content or server errors. Similarly, it can also identify whether any meta descriptions or page titles are too long or short in length. All things which can help you to determine what needs to be fixed to help with your website’s SEO.
Woorank is another tool which helps you to identify any weaknesses on your website. The tool will crawl your site performing audits for each of your webpages, similar to Screaming Frog, to uncover any issues which you might’ve been unaware about, including indexing issues and redirect loops.
Furthermore, the tool provides website review and SEO tools which offer an in-depth analysis of your website. This way you can automatically monitor your sites analytics, backlinks and other key factors which help to improve the performance of a website.
More than anything else, is your website producing quality content for its users? WordPress is an online open source website creation tool, which today, is considered to be one of the most powerful and easiest website and blogging content platforms.
Improving your WordPress SEO is a crucial way of receiving more traffic to your website. WordPress allows you to publish onsite content onto your websites blog, as well as update landing page content. The tool will highlight whether or not the content is suitable for SEO, as well as highlighting tips and ways of optimising the content for SEO.
Be sure to consider these simple, yet useful SEO tools, because not only will they make SEO a lot easier for you to conduct for your website, but they will also help you to see a huge difference in website traffic and overall success.
Libby enjoys socialising. Which means that she likes to go out with her friends, drink, then hit the gym to work it off. She’s a social media addict, who turned it into her profession.
She loves her role as an account manager and researcher at Speechless Web Design. Almost as much as Big Macs. She once ate 3 in 24 hours.
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