In the world of search engine marketing, SEO and PPC are two important terms that you are likely to encounter quite often. However, many people don’t fully understand these 2 concepts and this can often lead to the development of common myths that need to be debunked.
According to Techopedia website, Pay Per Click (or PPC) is a search engine advertising model whereby companies place click-through advertisements on a search engine and they pay the platform for each click or impression.
Google is the number one PPC industry player thus PPC ads would often appear above organic search results. Here are some common misconceptions about PPC and SEO advertising:
They are identical
Many people falsely assume that SEO and PPC are merely synonyms for the same thing, however, in reality, these are 2 completely different concepts.
As mentioned previously, PPC is aimed at generating paid traffic. On the other hand, SEO (search engine optimization) is completely different since it aims to attract organic traffic to a certain website. Although you may still have to pay for quality SEO content when you hire an SEO company, once your website starts getting visitors, you will not need to pay for each click or impression.
SEO is easy; anyone can do it
This is another common myth that needs to be debunked. Many individuals and companies falsely believe the lie that you don’t need to hire a professional SEO company when doing online marketing. The truth is that search engine marketing is very different from other traditional forms of advertising thus you need to find the right experts who have the skills and knowledge to help you achieve your desired results.
If you are searching for the finest SEO services in NYC, be sure to get in touch with Webmetrix Group. They provide unmatched services in a professional manner.
Traditional advertising methods are more effective than SEO and PPC
Unless you are living under a rock, then you are definitely aware of the fact that the internet has transformed virtually every aspect of our existence. Majority of people get information through the internet on their smartphones or tablets as opposed to traditional forms of communication such as hard copy magazines or newspapers.
Thus, when it comes to effectiveness, you need to understand that search engine marketing has proven to be just as effective, if not more effective than the previous forms of advertising. This is especially true among the younger generation who have practically grown up with internet and search engine technology already in place.
SEO is completely unethical and it can cause your company’s website to be penalized
While it is true some SEO companies employ unethical methods to gain website traffic, be assured that there are many ethical ways to conduct SEO. The secret is to find the right company which understands the regulatory guidelines surrounding SEO and thus they are able to employ legal strategies to help your company to appear within the first page of search engine results. And you can also refer on some below 4 lead generation tips.
4 Great Lead Generation Tips That Your SEO Specialist Should Use
It is important to look at trends in the Internet environment to vary and change your strategy accordingly as a market. Initially, marketers and advertisers had the right to say and Internet users were forced to consume what was served. However, updates to the Google algorithm are changing that. Consumers with a lot of diversity online can now choose the experience they want.
Therefore, your SEO expert should also change the strategy used to enhance the user experience. Traditionally SEO, higher rankings and, inevitably, many experts have resorted to the techniques of back hats. To encourage this, Google has updated its algorithm and penalties have been more difficult than before.
If you’re having trouble generating conversions on your website, your SEO strategy is likely to still be focused on search engine result pages (SERPs). Now it’s time to learn that you can easily create more leads to improve the user experience and get a better ranking on the SERPs. The trick here is not only to attract the attention of your audience but to keep your site longer. This increases your conversion rate, which increases your revenue.
Here are some clever lead generation techniques that you can try out as part of your SEO strategy:
Put your call-to-action correctly
It’s true that call-to-action (CTA) is an invaluable part of potential leads, but most sites do not perform conversions even after placing the primary CTAs at the top of the screen. The problem with marketers is to try new ideas with the belief that what has been tested and proven will always work.
You should ask yourself if there is another place where CTA can work more efficiently. For example, what is the natural way of a newcomer’s eyes to your site? This is where your CTA should be placed. Research shows that readers first read what is in the upper left corner.
Use relevant content for your new SEO campaign
It is important to use your content to create sales without leaving the sea. Most markers use new campaigns to attract users, but focus primarily on sales. If you want to keep your readers’ attention, give content about what else they can offer and how their services can add value to their lives. Your audience needs additional posts and articles that need to be highlighted in the weeks and months after the start of your campaign.
Use social media, but strategically
Most markers should focus on the potential customer focus when using social media to create leads. You can leverage your social media presence to attract more potential customers by adding links to your blogs and offers. Once you create solid social media after your audience, you’ll want to know more about your products and services, and that’s where your links will become useful in your social media posts.
Removing Pop-ups Correctly
Many Internet users do not like pop-ups, but only because marketers use them. You can easily use pop-ups and slide forms without annoying the readers. Avoid pop-ups that are not relevant to what the reader is doing on your site. They can help you promote your campaign, but you should also understand that it can be destructive if not implemented correctly. If you’re going to use pop-ups and slide forms, help the reader and value their experience.
Keep in mind that Google focuses more on the user experience in SERPs. So avoid raising the bounce rate of your site. This reveals a red flag over the value of your content.
Well, there are a lot more lead generation ideas out there, but that’s four simple and simple. The idea here is to continue testing the strategies you are currently using. While some ideas may apply today, remember that your site is unique and that a site does not work.
By closely monitoring your pages, you’ll define what works for you and what will not work. Always be brave to try new ideas, because the Internet is a fast-paced environment where new ideas are produced every day.
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