I am an aspiring entrepreneur, and before I tried my luck at starting a digital marketing agency, I came across pessimistic people more often than motivational individuals. It is too expensive and competitive, they would say. This made me make mental calculations in my mind.
I knew I could save money on internet packages. Because of Spectrum Bundles! The cost of renting a space to be called an office and other expenses haunted me though.
Anyhow, I gave it a shot and today I am running my own digital agency.
When I started off, I figured out the crucial role of SEO, and today I am
sharing with you some SEO strategies to kick-start a successful business:
SEO is competitive. But isn’t everything? So, this should not scare you to the extent that you back-off. Instead, you should start small. What I am suggesting is that begin with the size of a pond and then gradually grow to become a roaring sea. That, in my opinion, is the best strategy. Because see, there is not much you can do about the companies that are already dominating the market except for giving them a tough competition. Those companies took their time to reach a certain place and you should too. If I elaborate on this point, I would recommend that you begin with focusing on a single market niche. You do so by dividing your overall market into many segments. Then work segment by segment. Focus your SEO efforts on one segment initially. Once you have achieved success in that segment, move to the next and so on.
Slow and steady wins the race!
Content and SEO form a covalent bond (Chemistry lesson 101), to say
the least. But for that to happen, the content should be at its best. I cannot
stress enough on the importance of content for a good ranking because if SEO and content are at their worst, get ready to face irrecoverable Google penalties. Google processes more than 3.5 billion searches every day. Google ranks the pieces of content that you post based on their relevance and usefulness for the users. And if you want your content to have any SEO value, it should be beneficial for the searchers.
According to Google, for your content to be considered ‘beneficial’, it should be useful and informative, more valuable than other sites, credible, engaging and should have a high quality. Once your content has achieved all these traits, the SEO value of your content will be maximized.
However, creating content is not the end of the game.
Let me introduce you to the technical side of it now. The technical
side involves the following factors:
When you incorporate these factors, in your content, you have successfully created an optimized content. Optimizing your content means that it is audience-centric which means you create content revolving around what the audience wants to hear rather than what you want to tell them. Once you start creating relevant and optimized content, you will climb up the ‘ranking’ ladder and it will not be long before you appear on the first page on Google search.
Research keywords before you apply them
Keywords play an integral part when it comes to SEO. And a successful SEO strategy incorporates keyword research in it. You should focus on the right keywords to work on. This might sound difficult at first but there are free tools including Keyword Tool Dominator, Solve, and Ubersuggest that can help you turn your keyword game strong. What these tools do is that they aid you in expanding your keywords into potential phrases that are actively being searched on sites like YouTube, Google, and Amazon. Once you have established yourself, and think that you can invest money on keyword search tools, SEMRush and Wordtracker are your go-to sites.
The drill does not stop here. Another very important concept regarding
keywords is long-tail and short-tail keywords. To give you an example,
‘entrepreneurship’ falls into the category of short-tailed keyword while ‘how to build a website for your business’ is categorized as a long-tailed keyword. According to researches, short-tailed keywords, though easier to rank, are more difficult to rank than long-tailed keywords. You will have to come up with an amalgam of short and long-tailed keywords mix that captures the search engine behaviors.
It will require time and patience before you start to get the knack of finding the right keywords to up your ranking.
Be a social bee
If your business is social media shy, I do not think it stands a chance to succeed. Social media presence is very important these days as it provides a platform that helps you to connect with your clients on a personal level. The most famous social media sites where your presence is necessary are Facebook, Twitter, Instagram, YouTube, and Snapchat. Oh and not to forget Pinterest. Social media presence helps your clients (both potential and existing) to connect with you by sharing your posts with friends, participating in the offers you post and giving you feedback.
While your audience comment, like or share your posts, they are actually helping your overall SEO. So, you should link your website to your social media accounts as it helps to boost the brand awareness amongst people.
When it comes to SEO and digital marketing, you will be amazed at how fast the trends change. Which means that if you have optimized your SEO today, that will not mean much tomorrow. You have to constantly keep updating yourself regarding SEO trends to stay on top of the industry. Thankfully, there are tools that can keep you updated about the trends. Google Analytics is one example. This tool provides you with information including your site activity, real-time page views, session duration, behavior flow, and user source. This information can help you sneak into the way your audience interacts with your site. Thus, helping you to optimize your SEO accordingly.
However, Google Analytics is not the only tool that can provide you with this information. Other tools like WooRank, MozBar, and Google Webmaster can aid you in optimizing your SEO as well.
While there are many more strategies than the ones I have mentioned above, in my opinion adopting these five strategies in the initial stage of the business is crucial. However, not getting demotivated by people’s comments is the key. Personally, I had to face a lot of criticism and the only support I got was from Spectrum customer support representative, I remember. It so happened that I was facing an issue with my internet connection and I called them. While the representative was resolving my issue, I randomly shared my potential business idea with him. I still remember the representative being sweet and encouraging enough to tell me to ‘go for it.’
And that’s the kind of people you would want to surround yourself with
when you think of starting a business.
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