I’m sure a lot of you feel the same way when higher-ups call in for a meeting for update reports. It’s like chores you shouldn’t have done as it robs you off time you should’ve used doing enjoyable things. And what’s even word is that clients don’t even read through such reports comprehensively, sitting on desks without.
However, reporting is crucial to ensure that you do have an SEO campaign (and job) to work with! Fortunately, Good SEO reporting comes with the amazing benefits, which has you communicate what you can bring to the table. It also has you increase client relationships to keep in the long run.
But the question is: How can you do Good SEO reporting? Here are the five crucial SEO reporting tactics to keep clients retained.
Five Crucial SEO Reporting Tactics to Keep Clients Retained
Why do you think big companies like Joel House Marketing stay on the top of their game? Because they give great reports that have clients believe in them. To keep your clients’ attention and projects, these are the five helpful reporting tactics you should consider doing:
Report on What Matters To Them
You have to take note that all your clients are busy and have other things to do. They won’t have time to read reports with too much information that doesn’t affect them. If they see something irrelevant, they most likely lose interest!
That’s why it’s crucial to make your reports count and only add important information. Here are the things you need to add to your client reports:
- What’s the business objective?
- Creating SEO plans to achieve the goals
- Executing the SEO plan
- The best metrics which measure the results
Your main focus in setting KPIs which measure the success or failure in reaching the goals. Also, you have to choose the right KPIs which match the business’ objectives and your SEO strategy. Just keep it to those two aspects when creating and sending in your report.
Set Specific Goals
Have you ever told your client that you accomplished a goal only to be shut down from higher expectations? Don’t worry, a lot of other people have gone through the same thing.
A lot of reports end up with disappointed clients because the goals weren’t specific enough or agreed upon! Keeping your goals specific is such a simple and obvious step, but also easy to overlook.
Make sure that before you create and execute any plans, talk with your client to know what he expects. When the contract and work begins, let your client know what your goals are. Also, make sure that you add it into the report for your client to know what the goals are before getting to the results.
Through doing this and specifying your goals, you’ll know if you’ve missed, hit, or exceeded your goals.
No Jargon and Visualize Date
The clients you have are professional and intelligent, though they’re more skilled in their own field and not your own. Most likely, they won’t understand the big terms and jargon related to your field, so avoid using it at all.
Think of it as creating a report with someone who doesn’t know anything about SEO. You need to explain it to your clients in a way that they can understand it based on their field and knowledge.
So before you send your report, ask the following:
- Did you define the confusing metrics? I suggest you have a page dedicated to analogies or a short glossary to help your clients understand what the results are about
- Do you use words that people won’t normally use outside the industry? If so, remove and replace it with something understandable
Basically, just use clear and proper language with layman’s terms for your SEO reports. Not only will it be confusing reading up jargon and technical words, but it will be irritating and a waste of time searching such terms up!
Provide Insights, Not Only Metrics
YES, there are differences between insights and metrics. Reporting isn’t similar to data, because who would understand the latter without the former?
To make reports purposeful for your client, you have to understand metrics don’t have data. You’ll need to combine both of these and gather insights for your clients to see the numbers and its importance.
So when reviewing your reports and looking into the metrics and results, ask yourself the meaning of such results. Ask yourself, “why would your client care about all these results and how does it help with their goals’ success?”
Answer these questions and add them to your report before sending it off to your client.
Connect SEO Results to Better Revenue
This might actually be a bit tricky to do.
SEO has the ability to:
- Influence your ranking
- Improve your organic traffic, though not as direct as the ranking
- Help with organic conversions, though less direct compared to traffic, as other factors affect it
So it’s tough to connect both SEO and revenue especially if ultimate conversions happen offline. So if you want to connect both organic traffic and revenue, you need to set goal conversions, adding value to them through the analytics.
However, sometimes clients won’t give out such information, or they wouldn’t know it. So it will take time to connect the SEO to your client’s revenue. But if you at least try to do so, it can help with your client’s satisfaction.
Wrapping It Up
Reporting is a critical aspect of all businesses, including those in the SEO industry. With adequate and helpful reports which benefit clients, you won’t have a problem keeping them for current and future projects. Good reporting also helps you realize what you can improve on with your current SEO strategies in the long run!
I hope this article on the five crucial sporting tactics to keep clients retained helped you out! So don’t wait any longer and begin following these tips for your next report.
If you have any questions or want to share your own experiences in SEO reporting, then comment below. Your thoughts are much appreciated!
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