Most organizations and businesses know they need to change how they spend their money and time to boost their brand exposure. After all, all of your strategies and dollars should be spent to achieve one goal. That is growth. With the rise of digital technology, a consumer is more on the consumption of digital information. Because of this, there are more and more organizations competing, and consumers are starting to drown in a lot of options.
So how should you, as a brand, stand out from your competitors? It’s all about hard work and the knowledge of how and where to meet your audience.
As such, we have listed growth hacking techniques for your brand and ways to stand out from your competitors.
Keep Blogging as your Brand Depends on It
Because it does, customers can’t buy from you if you are invisible. Start a blog today and write. This is the cheapest and simplest way to connect with influencers as well as get in the radar of your target audience. Nowadays, consumers use the internet to find information about stuff they want to buy. They go to the internet first before even asking a friend or another person in general.
As such, it is essential that you know how to do an SEO outreach and meet them halfway. However, don’t create a blog with great content for a few weeks and then not write for the following weeks.
Once you get some readers, they will want to read your stuff regularly. So make sure you do your part and create more content. After all, the more articles you publish, the more they will trust, choose and recommend you.
If you suddenly disappear, your readers will, too.
Don’t feel embarrassed. Be proud and confident. Ask other website owners for backlinks and guest posting opportunities, and in return, cross promote or link back to them.
At first, you might feel a little bit out of place submitting your pitch to the brands and people you look up to, but you have to remember that you are the expert when it comes to your services and products.
No one else can do it like you do to be confident. This will not go unnoticed, and your pervasiveness will likely catch your prospects attention. Another thing you can do is try to be everywhere. Check out the forums and online groups within your niche and post some helpful information regularly. Don’t even think about selling yet.
Gain the trust of your potential customers and target influencers. Then, pitch later.
Follow this, and you’ll soon see the fruit of your labor. Once you get on top, don’t forget to pay it forward and give others who are just starting some guest post opportunities and backlinks. Create relationships. You never know when you might use it.
Relationships are, after all, one of growth hacking’s most valuable currencies.
Poke your Audience
Questions stimulate our brain. It desires to provide answers to each one that it sees. Take advantage of this. When it comes to having an effective marketing channel, gamification is one of the best you can use. Human desires to win and proven to be right so they will jump at any chance that provides this.
Pull your target audience in Use polls and quizzes for engagement and camaraderie when it comes to your brand. Make your content entertaining while providing a lot of value.
Let your personality shine and be unforgettable. Hook your audience and get the necessary information then make sure the poll or quiz can be shared with others with a simple click. This way, you expand your reach thus bringing in more audience.
For every great quiz you have, you provide your target audience immediate gratification, as well as the chance to stroke their egos.
Create a buzz for your brand by making it fun for everybody.
Good read: 14 Ways To Make Your Blog Get Real Attention
Recycle, Recycle, Recycle
I can’t even begin to reiterate how important this is. For every environmentally and socially responsible person, you might think I’m talking about carbon footprints. Unfortunately, I’m not. I’m talking about recycling content.
Around 69% of marketers have confessed to not having enough time to create high-quality content. Well, if this is you, it’s time to repurpose.
Check your contents and find the ones with the most engagement.
Which one gets quoted, shared and adored by users?
Use that and multiply it.
How? Here are some ways you can do this.
- Use colors, formatting, fonts and visual hierarchy to invite readers to your content.
- Next, present your content in a way that it gets absorbed quickly. To do this, make use of subheadings, headings, lists, images, and quotes.
- Lastly, touch on common human emotions and experiences with a story. This way, people will easily remember you.
Here are other ways to recycle.
- Create an infographic for a blog.
- Ask customers who left a testimonial to write a guest blog or do a video interview and many more.
- Don’t limit yourself in just one marketing strategy. There are a lot of ways you can try and repurpose your content.
Create a Community
One way to promote your brand is to let your customers promote. By staying engaged without being intrusive, you can foster a thriving online community.
Initiate conversations and be sure to respond to any questions that people may have. Then let your community grow by itself. Just show your love and support. You can provide periodic discounts.
With how times are fast changing, it is time you should also adapt. Competition is everywhere, so you have to give it your all and stand out from the crowd.
Always keep one goal in mind, and that is your brand growth. See to it that all of the things you do leads to this.
Even if you have great services and products, you have to do something to sell them. Create a plan and set it in motion.
Create blogs that people will remember. Partner with other brands and influencers and set yourself apart.
What about you? What useful growth hacking do you use?
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