These days, we’re always talking about how to audit your SEO, SEO tracking tools, (insert more jargon here), etc.
When you’re creating your website, what are the things you need to keep in mind? How do you ensure that not just one page or piece of content is optimized for search engine, but your whole site is?
How do you optimize your website so the marketing results actually happen for you, and you can free up those extra few hours a week you spend trying to make it all happen?
While building your website, you want to construct it in a way that makes it visible in a web search engines. There are ways to do this in natural and organic ways.
STEP 1: Pick One Domain and Stick To It
A domain might seem like one of those things that you can “decide now, and change later”. This is wrong.
How old your URL is actually plays a role in how well your site ranks in searches. This means two things:
- It might take a while for your site to climb up the ladder, and that’s okay. You just need to be patient.
- If you continually change your domain name, you’ll start back at square one every time. You will never actually see your site climb up the rankings at all.
So when you pick your domain, make sure it’s the right one. Naturally, nothing stops you from changing it in the future—but make sure you’re aware of the impact it can have on your SEO rankings.
STEP 2: Capitalize On Those Keywords
Imagine you’re a catering business making a website, and you’re toying with what to title your site. You want to title it “Awesome Catering”—but ultimately decide that you shouldn’t use the word catering in your title because it’s cliché.
Here’s the thing: that is the one reason why you should use the word.
When people are looking for caterers, they will likely search up the word “catering” accompanied by their city name if they’re searching locally.
If you don’t capitalize on that niche term throughout your site, it’ll make it harder for people.
Keywords are what people use in search engines to find what they’re looking for. This means that you want to use keywords in the most important places of your website, and really capitalize on them.
So make sure your title domain name, content, page names, etc., revolve around the search keyword you feel is most relevant to your business.
STEP 3: Outbound Links
Show search engines that you are a trustworthy source and influencer on your niche area by linking to other pages and resources.
Not only does this clarify what your site is about by sourcing other relevant content, but it is also a way to build community with other content builders.
Tip: You can use the Google related link operator to find out links that are relevant to your site. Do this by searching:
related:[your domain name].com
You’ll something like this come up:
This will clue you into content out there that is most relevant to you.
STEP 4: Update, Update, Update
If your website remains static with no new content, it’ll become like stale bread—not so appealing or attractive anymore.
Look at this search I did for “cat”, and notice the first website that comes up.
Wikipedia. That’s because websites that are regularly updated with new and fresh content rank better in searches. So you can help yourself buy continually making sure your site always has something fresh to offer up in terms of content; you can easily do this by running a blog that you update weekly.
STEP 5: Audit Regularly
Remember that your website is in a constant state of growth and that you will never know how to improve it’s SEO ranking unless you perform an audit.
What does an audit mean? Mainly, you want to test how your website would perform as if you were the user.
There are standard ways to do this, as well as software that is designed specifically to run tests on your website.
For example, you can use a tool like SEMrush.com, which is free with some restrictions. If we use popular Vancouver restaurant Chambar and throw their website into “domain overview”, we get something like this:
This dashboard gives us an overview of how much organic search the site is achieving, their backlinks, organic keywords, and organic competitors. If you use this tool on your own site, it will show you the areas that you need to improve further, as well as provide insight as to who your competition is.
It would probably be a huge pain to build your website, only to find a bunch of things that need correction. With these tips, you can build your website and optimize it for search engine rankings from the start.
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