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5 Reasons Why Accelerated Mobile Pages Should Be In Your Toolkit

5 Reasons Why Accelerated Mobile Pages Should Be In Your Toolkit

Do you hate staring at your cell-phone and waiting for the page you need to load for ages? As much as 73% of mobile users are in the same boat with you. As much as 40% are likely to leave the site next time this happens. As a website owner, you don’t want such bad things to happen to your website, do you? Fortunately, Google has come with AMP (Accelerated Mobile Pages) technology, which takes us to the next stage of mobile experience – that of better implementation.

Accelerated Mobile Pages is, in fact, an open-source technology that makes the pages of your website load way faster. This is achieved with the snippets of JavaScript code thrown in and the whole new AMP HTML generated for your website pages. However, we’re here not to speak about technicalities, but to figure out, why you (as a website owner) should go AMP in the nearest future. Below, you’ll find the five main reasons why you may want to do your utmost to deliver your site guests the new-gen AMP experience.

Reason #1: It Effectively Tackles Bounce Rate

Website crashes are not the main concern for the users-on-the-go. It’s the displeasingly low website loading speed that’s the pain in the neck for many. According to Redware, users’ reactions to long waits are the following:

Phone Usage Chart

Unhappily, as much as 40% of users will leave your website after 3 seconds of waiting. At the same time, it takes on average 7 seconds for a website to load on a mobile screen. 30% of websites take more than 8 seconds to greet you properly.

This is the point when Google AMP Project comes in. AMP pages load three times quicker than the regular ones (the average being 0,7ms). At the same time, it’s not hard to comprehend that your bounce rate is in reverse proportion to your site’s loading speed. On average, Accelerated Mobile Pages yields you a 31% bounce rate drop, which is the bottom line

AMP vs Regular

Reason #2: Google Gives You an SEO Lift

Currently, responsive design is a core staple of your search engine ranking. While you can’t do without building a responsive site, AMP implementation hasn’t been made obligatory by Google, at least by now. Nonetheless, AMP gives you a great SEO boost as an indirect ranking factor.

To put it in a nutshell, AMP increases your page load speed 3 times. Such an increase is immediately tracked by Google, and you get your deserved organic ranking boost. What’s more, it’s not only about the organic ranking. Google has devised its own ways to promote the wider embracement of AMP. Just google some current events on mobile. In a second, you’ll see a carousel of AMP-ready articles on top of your Google search results. So, going for AMP gives you a chance to be featured on Google and tap into a tremendous traffic uplift. Impressive, isn’t it?

Google Gives You an SEO Lift

Reason #3: Improved Mobile UX & Increased Traffic

Website performance is one of the core UX basics that can’t be underestimated. Google says: “Any delay longer than a second will cause the user to interrupt their flow of thought, creating a poor experience”. Slow loading times are a frequented concern both among readers and shoppers on the go.

With AMP, you serve users quicker, which means you serve them better. In this vein, many companies have already seen an increase in mobile traffic and sales shortly after they introduced AMP. For instance, for Washington Post, going AMP meant 23% more returning readers in a week. An example below shows a 27% traffic increase that a lead generation website hit with AMP.

Improved Mobile UX & Increased Traffic

Reason #4: Monetization Gains

It’s speculated that the primary reason why Google devised AMP was the fear of losing its $75 billion annual revenue from advertising on mobile. Non-amp ad-heavy websites are slow when compared to ad-free ones. That’s the major reason why users leave such websites before they even finish loading or install ad blocks.

AMP technology is the Google’s attempt to help itself and website owners with ad monetization, making ad-heavy websites lightning-fast on mobile. Users won’t have to wait for the slow ads to load to see the desired content. Website owners will have their revenues. Google will get its share. AMP generates a win-win situation in regard to ads that benefits every party committed to the mobile experience. And most importantly, brings you, the site owner, more revenue from ads.

Monetization Gains

Reason #5: Analytics-friendly AMP

Analytics is indispensable for tracking your progress on the web. No doubt, Google is the company that has a clear understanding of this. That’s why AMP Project developers ensure that you can tap into a wide array of data to pinpoint the progress achieved by embracing AMP.

First of all, Accelerated Mobile Pages natively support Google Analytics, one of the top tools worldwide. To be precise, you’re welcome to track three key indicators of how well your site is doing, namely page views, events and social interactions. If you’re tech-savvy, you’re more than welcome to extend the kit of analytics supported. More information can be found here.

Analytics-friendly AMP

Wrapping Up

Accelerated Mobile Pages is a new-gen technology that positively affects your bottom line by multiplying your page load times on mobile. AMP technology yields you a speed boost coupled with bounce rate drop, better UX, and insightful analytics. What’s more, it’s a gateway to higher revenues for those who monetize their websites by displaying ads.

Do not waste your time and start working on AMP-ing your website today. We wish you good luck in this undertaking!

Have we missed something? Feel free to drop a line in the Comments section below, if you have any question or suggestions.

Take care!

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