Are you concerned about how your website looks to Google and other search engines? You would love to have heaps of visitors flowing from your google listing to your website to get more sign ups and make more sales.
A good practice to put into place now is using schema markup for simple search engine optimization. Today I am going to review why you should consider this tactic for your website immediately. This can tremendously help any website whether personal or business.
What in the World is a Schema Markup?
Schema markup is structured data which Google pulls from a website and then displays it on the search results. This is generally placed on the right hand side of the screen when people search for relevant terms to an interest or business.
These are becoming more and more popular each day. You can see an example of a schema markup by simply going to Google and typing in the name of a company like “Apple” and on your right hand side you should notice some data being displayed. You should see things like phone numbers, logo , social media and other details.
We can now get into the reasons why you need to have one for your website immediately!
Google Likes Them Quite A Bit!
As you do more and more searches on various companies you will notice that a LOT of them have a schema markup displaying. The website owners either have one installed on their website or Google has made one for them on their behalf from data it has collected.
So this means that even if a website doesn’t necessarily have an official schema markup installed Google will make one. Google may decide to display it ,but it may not have all the information that a company would like for it to have seen. So you don’t want to solely rely on Google to make this for you.
Your Business Will Look More Professional
When a customer is searching for a service that you can possibly provide they are going to go with the one that appears to be better. So if they are searching for plumbing services in your area and Google pulls up your website schema markup (that displays your address, phone number, logo and other details) and your competitors only have simple search listings. They will consider you a cut above the rest and want to seek you out more.
It Gives a Wonderful Quick Look At Your Business for Newbies
This follows right along with the previous point made. Most people like to know a good bit of information before they buy from you. A person can perform a search and possibly see your business on the right of their search results.
This can then give them a good idea of what you offer and if your service is right for them in a short span of time. This avenue of advertising can be totally taken away from you without the schema markup. You can choose to let Google create a schema markup for you but they might leave out some good information that could have you missing good potential customers.
It Increases Your Online Real Estate
You are telling Google that you take your search engine optimization more seriously when you choose to have a schema markup placed on your website. You will now not only be eligible to show up on the regular search listing results for search terms that are relevant to your business or site, but now you have chance to show up on the right side of the search ,as well as, outshine your competitors easily. Did you know that websites with schema markups get a natural boost in their webpage rankings? This means you can be more prominently featured in several or many search results relating back to your business.
Do the Work Once and Enjoy the Repeat Payoff
Do you like doing something one time and then enjoying the many returns? There are few people who don’t like getting paid again and again for one time work.
This is exactly what a schema markup can do for your business. The best part is you can set this up and then totally go on with the rest of your life knowing that it is doing it’s job on auto pilot.
Once you have your schema markup installed and Google knows this no more work has to be done with it. Your schema markup will advertise your business on Google, Yahoo, Bing search and mobile devices for you from this point forward. This could lead to countless new leads for you in weeks,months and years from now. So why not do it!
You can not only have a schema markup done for a website like the specific ones mentions here but it can work on blog posts, videos, product pages and more.
I hope you can now see the real benefit of having a schema markup for your business and how valuable it can truly be in the short term and long run. There are really countless advantages to having one but I am sure you get the point by now. The point of this article was for you to understand what it is and how it can really give a nice boost to a lot of your website search engine optimization work.
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