If you dedicate most of your time to working on your blog: conducting research, finding supporting materials, and picking images and statistics, you surely want your blog to be profitable. How can you engage readers, while encouraging them to buy from you? How can you earn more by creating your content?
We know it might be a hard task. That’s why we have prepared five useful tips, which will help you to create and organize your content into a way that makes customers out of readers. Check them out!
1. Create Content That Resonates With Your Readers
Nowadays, blogs are one of the most important sources of information, as 409 million people read blogs monthly. Every blogger wants to catch the audience’s attention and tries to create content that stimulates purchases. Okay, it seems easy to do, right? No, actually. There are many things you need to consider while creating content for your target audience.
First of all, you need to understand who your customers are. Of course, not all your readers are ready to make a purchase after reading your posts. Some of your readers will never make a purchase because they are interested not in a product or service you provide, but in the information you post. And that’s what you have to be ready for.
Define who your potential customers are
As for the people who you see as potential customers, you need to understand who these individuals are. The first thing you need to do is identify and create a buyer persona. To do this, you need to ask yourself the following questions:
- Who are my potential customers? What demographics, ages, locations, needs, interests, goals, and pain points do they possess?
- How can my products or services help them?
- How can I make the advantage of my products or service noticeable?
- How can I advertise products and services almost pressure-free?
No one likes content which only contains advertisements and no value. That’s why it’s essential to create content that will be interesting, catchy and trustworthy to begin with.
By writing your content with your potential customers in mind, you can establish trust with your readers, and tell about the advantages of your products and services. Moreover, you can earn the loyalty necessary for any business to thrive.
Adjust your content
After you create your buyer persona, you can do research on what topics are interesting to your potential customers. You can use forums, social media groups, competitors’ blogs, as well as Q&A platforms like Quora to understand the direction in which you should move.
Imagine advertising a child photographer service. Here, it might be pertinent to check social media groups around first-time moms, in order to get an idea of what kinds of difficulties they face daily, or what their interests may be. This way, you can promote your products, while creating interesting posts about baby shower organization, or tips on how to choose your first bike.
The more you understand, how the everyday life of your potential customers functions, the more valuable information your blog can offer.
2. Use Quick Reader Surveys
One of the most useful tactics for bloggers is conducting surveys. By creating reader questionnaires which inquire into the age, interests, preferences, and opinions of your blog, the more information you can acquire. As a plus, they may provide you with a good list of emails for your email marketing.
Every marketer would agree that email marketing is important, as it:
- Allows you to follow up with your readers
- Helps in lead nurturing
- Stimulates brand promotion
For example, after your reader has finished a survey, and you have received his or her email address, you can follow up with:
- Your new publications
- Upcoming webinars
- Product launches
It’s an excellent tip for user engagement in any sphere of business. Emails also help guide your readers through every step of sales funnels – or in other words, lead nurturing. You can offer consultations, trials, and samples to stimulate purchases.
Surveys are also great to collect feedback and to learn more about the topics your audience finds interesting.
3. Don’t Forget About Readability
The content you provide should be easy to understand and perceive. You need to hook your reader. That’s why every part of your text matters. Your headlines need to be catchy because they determine whether your reader will open your posts or not. Your text must be interesting and valuable. Your posts also need visualization – images or short video clips – that will support your information and help make your content more shareable.
Pay attention to the structure of your text:
- Break it into paragraphs.
- Use lists and bullet points.
- Draw attention to specific parts by emboldening text or using italics.
- Support your text with images, infographics, animations, and video clips.
- Highlight links and use them mainly in the first part of your text.
- Add client testimonials – they are much more effective than polished advertisements.
- Add share buttons for social media platforms.
Put more effort into linking. Internal and external linking has certain requirements and can be a pretty challenging task. Don’t use clickbait or manipulative links – they can badly damage your ranking. Consider usability for your readers when applying links amongst commercial, informational, and entertaining pages.
For example, it’s better to minimize duplicate links. Do not overload text with anchor words. Also, be careful with the amounts of widgets you use. Put internal links to the most relevant pages with higher page rankings.
How to boost productivity
Many bloggers want to produce content daily to gain more followers and potential customers. However, they forget about the first rule of every content creator – quality over quantity. The way to solve this problem and provide high-quality content each day is to get some help:
- Use freelance writers and editors from platforms like EssayTigers, UpWork, etc.
- Collaborate with other bloggers or communities.
- Ask your readers to share their opinions and experiences, which can be used as a basis for content creation.
- Repurpose your content – for example, turn a blog post into an infographic.
Each of these practices is useful. Moreover, they can help if you are faced with writer’s block.
4. Don’t Put Too Much Pressure
As mentioned earlier, too promotional content is not a way to stimulate purchases or spark interest. A lot of bloggers forget about readability and stuff their texts with keywords, links, and advertisements. It might be great for search bots but it doesn’t help intelligibility.
Be honest with your audience
The best promotional content is based on advice and real experience. That’s why many bloggers use reviews and testimonials to support their material about certain products or services.
Establishing trust with your audience is key to successful sales rates. The more trustworthy content you provide, the more people will stick to your opinion and buy products from you. When they are confident that your content describes products and services correctly, they can reach the next step of the sales funnel and invest in something you are offering them.
5. Use CTA
Strong calls-to-action are the perfect tool to guide people toward a desired action. You can use CTA to encourage people to:
- Visit pages
- Participate in surveys
- Try out trial versions
- Subscribe to email campaigns
- Share your content on social media
- Enter a giveaway
- Leave a review, etc.
CTAs can effectively guide your readers to the next step of a sales funnel. For example, your readers may not want to buy from you yet, but you can ask them to try out free samples, and as a result, they might fall in love with your products. This will earn you a loyal customer who will make significant purchases in the future.
You can integrate CTAs as links or separate clickable buttons, send them in your emails, or even end your surveys with them. There are plenty of options for you, so start using them today!
Many bloggers give up on their blogs as they can’t get expected profits. Of course, just writing posts from time to time is not enough. However, when you have a product or service to sell – or advertise – all your readers can become potential customers.
Every blog can become an excellent platform for brand promotion if one pays attention to content and its value. By creating informative and relevant content, you can establish trust with your readers and successfully turn them into loyal customers.
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