It is common to assume that by simply listing hundreds of products on your e-commerce website, your website will automatically start generating traffic when that is not the case. Optimizing e-commerce websites for is actually harder than it is for blogs or simple websites. There are actually numerous problems that can make SEO very difficult for the e-commerce websites.
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Have a look at these seven common SEO errors in e-commerce websites and online stores.
A Strong Product Description
You will have to face quite some challenges with providing a strong product description for the products on your website. Normally, an e-commerce website has thousands of products which are automated to a great extent. This leads to a poor SEO quality when we talk about the content and providing value to the reader. For example, search engines will find little unique content to crawl, and with so many pages to rank, there will be no new content resulting in the SEO exposure. According to studies, pages that are ranking on the first Google page consist of an average length of more than 1800 words. An e-commerce store needs to update as many product information as it can, especially the products that it wants to rank on. Try working on duplicate content and write content for the products you have and make it unique.
When you visit a site to buy something, most of the times, you check out the reviews of the products to make the decision. Imagine when you are not able to do that as there are no user reviews present. Most people will pass on buying the product because of not being sure. About 70% of buyers look for reviews of products on online stores or forums before they make their purchase.
This means no review is equal to you missing a very large percentage of your audience. It is also easier for review pages to reach to the top of search results than the selling pages. You will find many e-commerce websites that do not let users review the products or even manage reviews properly. This approach can damage a website’s SEO.
A study revealed that putting reviews on an e-commerce website resulted in a 30% customer growth in just one month. It is vital to understand that there are both pros and cons of enabling user reviews on your website. If you look at it from the SEO perspective, it is always a better idea to enable the user reviews on your site. You also have to manage the reviews to make sure that they affect your website SEO in a positive way. Do not allow any discussion, and fake or unnecessary reviews are a big no-no, so try and keep your e-commerce website SEO healthy.
You have to make sure that the content you write on the website is of high quality. This need has risen after Google’s Panda Algorithm release. Also, try to write a product description that is unique and easy-to-read.
The loading speed of any website is one of the main reasons why visitors leave a website or the cart in the first place. If you have an e-commerce site, you must not neglect the time it takes for your site to load. In today’s busy world, each second counts and with everything being super-fast these days, people do not have the time to wait around for a page to load when they can just go to a site that is faster.
The longer it takes to load, the higher will be the chances of a lower conversion rate and high bounce rate. You have to make sure that your website loading time is somewhere between 2 to 3 seconds. Anything above 3 seconds, visitors will start leaving which in return will mean lost revenue for you. To solve this, you not only need to get a good hosting but also do some tweaks by installing cache plugins for further optimization.
Try to read multiple reviews on the web hosts from different sources before finally settling on one. If you have an e-commerce firm, you would know that it is always hard to optimize a website because they list thousands of products and each product contains multiple images that need optimization. The best way is to take care of this from the beginning by using image optimization techniques such as compression.
SSL is what makes any website reliable, and it becomes more crucial when it comes to e-commerce. The technical SEO includes SSL that not only provides security but also improves the SEO in the eyes of Google. An SSL certificate protects the content that is being shared between the user and the website. Visitors will be more likely to trust an e-commerce website with SSL, so they do not have to worry about data theft while using the payment options.
A big challenge for an e-commerce website is to have a proper site design that is responsive and supportive of multiple screen size. A lot of the new e-commerce websites mostly focus on getting their website online without thinking about their website design and its optimization for SEO and user experience. The biggest challenge perhaps is to redesign the website after it has been getting decent traffic and content. If the design/redesign is done correctly, you will experience a huge change of growth.
Having these points in mind hopefully, you will be better prepared for any kind of shortcomings that come your way.
About the Author:
Melissa Stanley is a veteran tech writer and editor who has worked in several eCommerce companies so far. She has been covering technology online for over five years. She regularly posts at PCGT – PunchOut Catalogs.
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