As a webmaster, you want your links clicked.
That’s a fact and no use in denying it. Good things happen when links are clicked. But how to make it happen for you?
That’s what this article is about.
3 reasons why you’d want your links clicked.
Better SEO and stronger links
Though this is not a requirement now, for your links and backlinks to work long term, you need to get them clicked, at least sporadically.
Because over time, Google will refine its algorithm so as to reward more links that are actively being used.
They filed a patent for it and there’s no reason for them not to use it, especially if it helps them fight link spam.
More content exposure via internal links
Someone reads your content and are fed valuable info that solves their problems. They’re happy and in that intoxicating state of bliss, they see a link.
And then they click.
It was an internal link and they’re transported to another of your masterpieces where they read and indulge again.
Then they leave.
Then, a month later while perusing your Ahrefs links report, you see that that person has a site in your niche and that they linked to your blog post.
You know it’s them because they left you a comment on how lucky they were to click on that internal link and find the content that solves their problem for good.
Seems far-fetched, I know, but you’ d be surprised how well it works and how often it happens.
This is a nice benefit, think you not.
When more people click on your links and those links happen to be affiliate links, then you’re bound to earn more money and that’s inevitable.
Now that you know the 3 whys here are 7 hows.
7 tactics for better link CTR
Your most important link comes first
The link you want clicked the most should be above the fold, preferably in the first paragraph. That’s because everyone sees the post’s intro, but the longer your post goes, more people drop off- hence less link visibility.
Also, there are studies that support this.
For example, at the beginning of this post, there’s an internal link to one of Sean’s posts. As a guest on his site, I feel it’s my duty that first link should be internal.
It’s good guest posting etiquette.
Use longer anchor text
Longer anchor text is beneficial because:
- It’s SEO friendly– you can include keywords and not look forced and spammy.
- It’s descriptive– the more you describe where exactly the link leads, the more it’ll draw in that precious click
- It’s penalty foolproof. Because of the anchor’s length, you can include both keywords for SEO and filler words to dilute your anchor.
For example, this is a link about the importance of anchor text in backlinks.
It describes the post it links to, contains keywords, but also many other words. Thus it’s both safe and effective.
Isolate important links
If you see something like this
you will never click on any of the links, right?
but if you see something like this
then the chance of a click is much higher especially when the link is a long-winded link.
Use this insight wisely.
Conversely, sometimes you need to have a link to give your page legitimacy in the eyes of Google, yet, you really don’t want them clicked.
In that case, do what you normally wouldn’t.
Make them one-word anchors and litter them in one paragraph.
d) Be careful with navigation links
Navigation lines are really important for every site because they’re pretty much in your face.
Any visitor is bound to see them on whatever page they happen to be.
That is why you need to put extra thought in writing navigation links properly.
The challenge is to find a fine balance between writing descriptive links in a very limited space you have.
How about an example?
How about two?
First– I’m a freelance SEO writer and on my site, there is a “hire me” link.
It’s decent, but not the best. Because people have to click to see that I write for a living. So “hire me” doesn’t make it obvious what I do.
It’d be ideal if it said “Freelance SEO writer for hire” but that’s too long, plus this layout has a good conversion rate for me.
Second– On SEO Hacker, you can see in the menu that Sean offers SEO services.
Now, “SEO Services” is pretty vague because SEO is so multi-faceted and there are many things you can do.
- Building links,
- Building a brand
- Writing content,
- Optimizing metadata
It all easily falls under the broad mantel of SEO.
But Sean solved the problem by having a drop-down menu that drills into every SEO service he offers.
“Boost” your links
What I mean is, while you should always write your links so as to entice the click, special links should be further boosted with trigger words (or power words).
I could give you a small list right here, but that won’t help you much. Instead here’s a monster list of 595 power words you can use in your writing (and not just when writing links)
Write microcopy around the link
Sometimes, the link can be descriptive and still leave room for your lingering doubt.
“Should I click it or should I go”?
You, the webmaster, need to kick their hesitation away.
And the easiest way to do it is to write a few words below the link that explain where the link leads.
For example on my site, I have a tutorial on making buttons in WordPress.
In that post, I build a showcase button. And within that button, there’s a link that leads to another post on my site.
But below the button, there’s some clever microscopy whose purpose is to tell where the button leads.
Create beautiful buttons
Links dressed in a beautiful button must be special; must be significant.
They must be clicked or else… Goodbye peaceful nights; hello nightmares, ah the dread of thinking what might’ve been but never will…
Alas! Oh, woe me!
Ok, I’m exaggerating a bit, (a lot) but it’s to prove a point.
Button gets clicked more than your average link. So chose a link you want to click the most and make it nobility among low-class links.
There you go, now you know the secret to getting more clicks on your links.
Except that it’s not a secret, but a well-thought-out strategy that’s bound to get real and tangible results, IF you decide to use it of course.
So what are you waiting for?
Go, DO IT!
But not before you leave me a comment below!
Hi folks, I’m Nikola Roza and I blog at nikolaroza.com. On my site, you can learn about WordPress, SEO and how to use white hat SEO to rank your site and make affiliate commissions.
It’s a new website, so you won’t find a tonne of content, but what article you do land is going to blow you away- guaranteed.
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