Backlinks play a vital role in ranking websites in search results and generate traffic from potential sources. You can increase SERPs of pages by building high-quality backlinks. To improve your search rankings and website traffic, you would have to backlink from other websites. The quality of the website is based on various factors such as domain authority, page authority, trust flow, link pattern, anchor text, and others. SEO professionals mainly focus on link building activities to generate backlinks from authoritative websites to improve search engine rankings. Here are the seven best ways to build high-quality backlinks to increase your site metrics:
Blogging communities are the best way to acquire followers and backlinks. You can submit blogs to blog directories like NetworkedBlogs, Blog Engage, Inbound, and GrowthHackers to get backlinks to your blog. You have to submit the blog in relevant categories as per the guidelines mentioned by each portal to build the profile and to get referral traffic. Inbound.org is a community of inbound marketers and you can generate a massive following and have quality links shared by niche articles by focusing on the target audience.
By only creating a profile on the portals and adding a few links to your blog does not increase your value as users will not click on your links unless they have a purpose to do so. Therefore, you would have to engage with prospects in the community and have participated in discussions, vote for posts, and leave comments to gain visitors.
Haro & Journo Requests
Another way to generate niche backlinks from authoritative news sites is to use tools like Haro and Journo Requests. The sites are free to register and we will receive a daily email notification from journalists and bloggers asking for content. By responding to their emails with answers and needed tips, you can build a relationship and will get valuable backlinks on their websites.
Backlinks From .gov and .edu Domains
Getting backlinks from high-authority domains such as education websites and government websites is not an easy task. The education and government sites are built on the bureaucratic procedure and they follow a long procedure to register a .gov or .edu domain which will ensure its authority. The .gov sites offer reliable information and people will always trust the information and resources on these sites. So the education or government portals will publish the data only after validating the content. Alternatively, we can acquire high-authority backlinks from noted .com, .net, .org, .ac or .info domains as well.
We can also generate high-value backlinks from government and education websites by doing the competitor backlink gap analysis, posting job vacancies on local government and education portals, offering events for students or participants in job fairs at universities.
Link building through broken links is a hard task. You will need to search for broken links on relevant high authority websites. You will then need to identify articles that can add value and use them to replace the broken links on that page. You would have to email web owners telling them about the broken links. In most cases, web owners will readily replace the broken links with relevant ones. Searching with strings to find old and outdated blogs is a way to achieve this. However, it is a time-consuming process – which is very effective if done correctly.
The best place to start searching for broken links is on relevant blogs. You could use various free broken link checkers to trace them. We are working in favor of the site owner to acquire backlinks by showing them the pages that have broken links.
Another great way to get quality backlinks to your site is to join Q&A forums where you can ask and answer questions. Q&A websites like Quora, Yahoo Answers, and various forums are great websites where you can begin. You can follow topics, questions that are relevant to your niche.
To generate backlinks, you would have to browse relevant questions and answer them as accurately as possible. You can add a link to your article, which further explains the question at the end of your answer. A best practice is to give relative information so that interest is generated. The audience is smart enough to realize which answers are informative and which are just for brand promotion.
Infographics are a great way to create niche backlinks. Infographics are attractive, easy to understand, and can be shared on all social media platforms. We can generate backlinks by posting on infograph sharing sites and by creating the embedded code at the end of your infographic to link back to your website.
You can design the infographics using the tools like Photoshop, Canva, Gimp or hire a designer to create unique infographics.
Document Sharing Sites
You can get quality backlinks by submitting your eBooks and information files to document sharing websites. You can also share the articles by converting them to PDF files with links and upload them to sharing websites such as SlideShare, AuthorSTREAM, Issuu, eDocr, and the like to get backlinks. Several document sharing sites are do-follow and are trusted by Google.
Building high-quality backlinks can increase the traffic on the website and it is a good SEO strategy. If you implement all of the above-mentioned tips, you stand a chance of increasing backlink count and simultaneously improve your search engine rankings.
Veera is Sr. SEO Strategist at inbound marketing agency SMarketers. Veera has 6 years of digital marketing experience including SEO, PPC, Web Analytics, and Social Media along with certification in Adwords, Analytics, and Hubspot.
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