Do you know that 38% of people abandon a website if its layout is not attractive and user-friendly? Merely having a quality product or service is not enough. You must also make sure that your target audience knows about it and are tempted to buy it. Your website plays a vital role in doing so. Many small businesses build their website in-house. In fact, in 2017, only 31% of small businesses used a professional web design company.
However, the truth is you need a web design professional to create your website if you want your business to be successful. Here is what a professional company offers that can ensure your business’s success:
A professional look
The size of your company doesn’t matter. You must ensure that it looks professional. After all, 94% of the visitors to a website form a first impression based on the design layout. You only have 50 milliseconds per visitor to develop a favorable opinion about your site and hence your brand. Unless you invest in a professional E-commerce website design company, your site won’t look formal. They know what customers like. And they also have the tools to develop a quality website.
They have professional designers and hence quality companies never deliver average or amateur looking designs. Even if you put a lot of effort to search for the right people, unless you know the intricacies of web designing, you won’t be able to find the right in-house talent.
Web design professionals ensure business success by delivering a website which looks proficient. You don’t get a chance to make another first impression. Don’t let your poor e-commerce website design bring you down.
A Customized design
Business needs differ from one company to another. Following the same template and structure cannot yield profitable results for all. Professional web design companies understand this and hence offer customized services to their clients. Such companies take out the time to research your brand and come up with a design that is best suited for you.
For instance, a brand which is interested in using their website as a way to increase walk-in sales will have different design requirements than a company that operates solely through an online store. The former will need a design that provides relevant information on the go and convinces customers to go to their brick and mortar store. The latter must deliver a store-like experience on the website to drive sales. Such customization and attention to detail can seldom be achieved in-house via average designers.
Use of up to date technology and tools
Google’s algorithms change quite frequently. You don’t just need your website to look aesthetically pleasing. You must also make sure that it is optimized as per SEO standards. There are specific website structures and codes that rank better than others on Google.
Web design companies are well-versed on the changing optimization rules. This is because they hire SEO experts for optimizing websites. For an independent designer, it can get hard to keep track of all the recent developments in the world of SEO when you have a company to run. Even if you do find an expert, it will end you costing more since you will now have to deal with multiple vendors rather than one company.
However, since web design company do this for a living, they are equipped with all the updated digital technology and knowledge that aid in a business’s success. Since their services are highly specialized, you can rest assured that they will implement all the recent tools to develop your website. The digital world is a fast-paced world. You might not be able to excel in it on your own. But, with the help of professionals, you can emerge as a victor.
They save you time and money
We know what you are thinking. How can professional services, which cost significantly more than getting the job done in-house, help you save money? Well, you must think of the expenses more holistically than merely the cost of the service.
What would happen if you build your website in-house through people who don’t specialize in the task? The site will be developed slowly. There will be a lot of obstacles along the way. This way you will end up wasting a lot of time that would have been spent on other aspects of your business. Not to mention that if you are an E-commerce business, the launch of your business will be delayed.
If you hire a professional, you ensure that the task is done efficiently, flawlessly and quickly. You will be able to launch your business as per the plan and hence can get your revenue stream sooner too. So, when you take it all into account, hiring a professional is more cost-effective than doing it all on your own. By saving you time and money, it plays a role in the success of your business.
Offering additional services
You design a website and launch it. Is the work on it done? No. Website building is not a one-time task. Instead, it is an ongoing process. You must continually optimize it according to the changing algorithms. You also need to invest in maintaining it. If you do it all in-house, it can get too time-consuming. If you recruit an independent designer, they will not take care of your maintenance needs.
But, a professional web design company would. Such companies deliver additional services ranging from maintaining websites to optimizing them.
All in all, web design professional companies do play an integral role in the success of your business. Don’t let the idea of saving a few bucks stop you from getting professional help for your website. Better conversion rates and high sales turnover are bound to make up for the initial cost of developing the site.
About Ashley Rosa
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her on twitter: @ashrosa2.
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