When it comes to SEO, one of the most important things you need to focus on is your keyword research. This is what can help make or break your SEO campaign and raise your viewers and traffic. With that being said, looking for the right keywords to use can be done by utilizing the right tools for it. But what tools are available and effective for your goals?
There are so many that it can get quite tough to choose just one! So read on as I show you the seven best tools for keyword research, traffic, and competition analysis.
Keyword research is a must, especially if you want to stay on top of your game and ensure that all your campaigns remain successful and sought out for. Having the combination of great content and the right keywords help gather views and gets your ranking higher on search engines.
But what tools work well for your strategies? Here are the top seven tools to look into for efficient keyword research, or traffic and competitor analysis:
Answer the Public
Answer the Public is a very handy keyword research tool if you want to get started in the scene without having to spend anything. And the best part is that it’s completely free!
What this tool does is to compliment your auto-suggest results, which are found in various search engines. Simply enter the keyword and then the Seeker will suggest content and keywords for you to use on your website.
This tool is exceptionally helpful in finding keywords AND creating ideas for content. However, there aren’t any keyword difficulty scores, which might not be great if you want to measure effective and searchable keywords for your content.
Serpstat isn’t just a keyword research tool, but it’s versatile and all-around, working with SEO. It comes with awesome features without the expensive price tag.
The all-in-one platform has five modules, which include:
- Keyword Research
- Competitor Analysis
- Backlink Analysis
- Rank Tracking
- Site Audit
That way, you don’t only have the ability to find keywords relevant to your brand and the consumers, but also review your website to ensure that it can rank well in search engines based on other factors besides the keywords you use. Plus, this tool is very easy to use and has accurate results to help you improve your website.
KWFinder is obviously short for “Keyword Finder,” which is actually the part of Mangools SEO Suite. This suite offers other effective features as well, including the SERP checker, LinkMinder, and SERPWatcher. The keyword research tool is understandable and can help you find a ton of long-tail keywords with low SEO difficulty and high search volume. You can also view the keyword difficulty as well, which is another effective indicator of keyword performance.
When searching for the keyword, you’re able to get the accurate metrics as well, which helps you measure which keywords to use. All you need to do is to input your keyword and then suggest new ones based on questions, autocomplete, and suggestions.
This is another all-around SEO tool that’s great for those who want the traditional keyword research but also need to “spy” on the competitors, too! SEMRush is actually the first tool which is competitor-based, so it gained a lot of popularity and controversy at first!
With this tool, you’re able to search for your competitors and see the keywords they use. If you aren’t sure about your competitors, you can start off with YOUR domain name and begin they search from there! After that, you’re able to search for other technicalities of the keyword and see what you can use.
Ahrefs is another all-in-one SEO platform and tool, which is like SEMRush. It focuses on both competitor-based and traditional keyword research. It’s based on backlink analysis but there are also other features and ways to do your research, too.
You’re able to measure all the suggested keywords and even get a full report to see which keywords you should or shouldn’t used. Furthermore, it also comes with other features such as content exploring, broken link checkers, and even backlink checkers to ensure that your website is running properly and suitable for a high search engine ranking.
We all know how Google is king when it comes to SEO, and they even provide tools which help in improving your ranking. One of these tools made for keyword research is Google Adwords, a keyword planner which helps you find the different types of suggested keywords you can use without the frills. It’s simple AND free, though it does have limitations (unless you’re willing to pay for those extra features).
It’s very easy to use and also very effective, best made for those who are new to keyword research. It’s great to start here and work your way up once you learned from this platform.
Moz is probably one of the best tools available when improving your SEO, which is why their Keyword Explorer deserves to be on the top of the list.
The interface is easy to understand and read which is great for both newbie’s and experts alike. They show you everything you need to know about a keyword and measure it’s effective when used, as well as a bundle of other features that make it worth the monthly investment.
Wrapping It Up
With the right tools to look for keywords to use for your next posts, you’ll be able to take a step ahead of your competitors while driving in organic traffic! It takes time and effort, but the results will definitely be worth it in the long run.
I hope that this article on the seven best tools for keyword research, traffic, and competition analysis helped you out. So don’t wait any longer and look into using any of these tools like SketchCorp has been using today!
If you have any questions or want to share your tips and experiences with any of these keyword research tools, then comment below. Your thoughts are much appreciated.
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