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  by Megha Parikh | 12 months ago

eCommerce Marketing: 5 Tactics to Build eCommerce Revenue

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If you own an eCommerce store and it is not giving you your desired results, then you may be missing out on some points. This post is for those who want to build an eCommerce revenue with smart strategies, but have still not figured out a correct way to do it. Every online business needs more traffic and conversions to make its online journey flourishing. Therefore, like any other regular business, you need to put in efforts to run your business profitably.

However, one must constantly keep in mind that there is a huge difference between eCommerce store and general store as you need to put in extra hard work to prove yourself and gain the trust of the users. From strong content marketing to excellent customer experience, everything needs to be correctly implemented. You might have to ask help of major marketing channels like social platforms as well as personal approach thru email marketing.

Nowadays, technology is very advanced and can help you to achieve greater heights, which entails techniques that you need to utilize very carefully. With the help of technology, you can reconnoiter a larger segment of the market and get hands-on a bigger portion of market share. So, let’s make some necessary changes and work on the important points to make an eCommerce revenue.


5 Tactics to Build eCommerce Revenue


1. Planning and organizing all marketing strategies for your web page

One must always keep in mind that launching in an e-store with the help of ready to go resources (like eCommerce themes) might be easy, but there are many other aspects which you have to work determinedly. For example, you have to be cautious with the strong content part which will be the most influential segment of any website. You have to write strong content for the featured product so that it will be beneficial for the buyer. An informative and well-written content will be the main source that will attract more users.

Make use of high-resolution images and catchy lines to highlight your products. Do whatever you can to make your product page attractive. In addition, use SEO techniques to get a higher ranking and CTR. Install rich snippet plugins which will boost your website’s ranking.

Bonus tip: You can use Shopify stores to build your eCommerce stores online.


2. Automatize emails and offers

Make use of automatic tools which will send your important emails to your existing and potential clients. Not only emails, but these marketing tools will also help you in sending the regular updates on discounts, offers, and warm wishes on events like birthdays, festivals, and anniversaries. This also a way to attract clients towards your products and make them buy the products. Email marketing is one of the most useful tools which can be personalized to a certain extent and get desired results.

The only thing you need to do is segment your mailing and target as per the buyer’s needs. Prepare your emails in the most informative and straightforward way. Even today, email marketing is proven to be the most effective tool for earning a high ROI. So, try to improve your mail campaigns.


3. Follow up with those who have abandoned the carts or just saved the items in wishlist

It is also important that you send reminder emails or messages to those who have left their shopping carts in the middle of the transaction due to some reason. Many people do save their desired items in the wishlist and then often find some better choices with other brands and shift towards them. You can target such people by sending them exclusive discounts and offers on particular products. You can also ask them the reason for discarding the cart through a personalized mail. These emails must be designed in such a way in order to push the customers to make a purchase.

You can use triggering lines by mentioning – “soon to be out of stock”, “the last item left from your wishlist”, “limited stock left”, “items you might like similar to your choice”, etc. These stimulating lines will definitely influence their decision making.


4. Socialize with Facebook and Instagram

From the past few years, it has been seen that many businesses have boosted their profit rates by showcasing them on their social accounts. Facebook, as we all know, has become the leading player in social media marketing at present. The Facebook store comprises the maximum share of the placed orders. It is not only a source of traffic, but you can directly sell on it. So, one must first make a principal place on social platforms.

Instagram, on the other hand, is also a great channel to make people know about your eCommerce business. This medium offers more brand engagement than any other social media marketing. The key to get more results on Instagram is to engage users with your brand and post the brand images with proper hashtags, timely postings, and filters. You can take help of influencers, run campaigns and contests, and ask your followers to post pictures with your product. The photos of the people using the product becomes the user-generated stuff which is trustworthy for potential clients.


5. Revenue increases with social and real evidence

Nowadays, every buyer goes for a detailed research before buying any product online. They go for those products in which users have given a positive feedback and a 4plus star rating. This is why it is crucial for you to provide proper upsell to your e-store products. On your product’s page, put a few testimonials, a number of items sold, people watching the same item, and also put the total number of reviews on the page. Get reviews written for the products by someone else or you can maintain a blog giving information about the top products.

Most of us trust the product only when we see that real people are using the products and the reviews are not fake and sponsored. Every buyer has become very much educated about all the strategies played by the sellers of the product. For this reason, it is better to market the products rationally with fair tactics. Always remember that people-centric reviews and feedbacks always lead to more traffic and thus more sales.


Key Takeaway

Looking at the tough competition in the market, it becomes hard for the new eCommerce stores to find the desired place. But with correct measures and tactics applied to your venture, one can achieve the object of establishing an online business and earn huge profits.

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Megha Parikh

Megha Parikh is a digital marketing expert and has been journeying through the world of digital marketing for more than 7 years. She especially enjoys learning about social media marketing and conversion rate optimization while exploring her social and interpersonal skills.

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