Great question! I too would like to know more about SEO tools. I’m quite familiar with online survey tools and the likes but I’ve never been fully versed with SEO tools. Also, are there any mobile apps that can also be called as SEO tools? Thanks in advance!
I totally agree with Sean. Google analytics would be the best place to start. Once you’ve got Google analytics squared away then you will easily understand the other SEO stuff a lot easier. It will also give you more insights on what you can fix and optimize.
And the good thing, it is totally free! There are a lot of free resources on the web, such as Sean gave, that will do the job. 😉
If you’re using WordPress, you might want to try WordPress SEO. It’s a plugin that analyzes your page and rates its SEO-worthiness. It also gives you detailed analysis of what’s lacking, what to do about it, and what’s good to keep.