Schema Markup in simple language is a code that is inserted into the website. It is inserted into the website for three core reasons:
To make the Search Engine Optimization more effective.
To include additional information just as the user searches for the query.
To make the content relevant and suited for the users.
Schema Markup has been able to achieve success because it can boost SEO practices a lot yet it is not used much. Also, it is one of the legal methods to implement SEO into a web page. It is more effective for local use because it can bring out results that are based on particular locations. Moreover, it makes the SERPs really valuable as through it, a number of snippets, answer boxes and other related information is displayed.
To cut the story short, when you search on the internet for a particular cinema, schema markup displays the cinema, as well as the ongoing movie, shows happening for the day. So, the movie show timings that appeared with the name of the cinema is added information and it simply appears because of Schema Markup implementation.
A word from the owners
The website for Schema Markup known as Schema.org reflected on the importance of schema markup by saying that one thing might be connected with several other things. So, when one HTML tag of that particular thing is added, the displayed information could prove to be highly confusing for the search engine. Thus, the user would not get the right results, he/she is looking for.
By implementation of Schema Markup, the apt, related and relevant information is displayed that is useful for the user. In this manner, the user is able to get information quickly. He/she does not need to open the link as the needed information will be displayed right on the SERPs, making it easier and time-saving for the user
Schema Markup has proved its worth time and again in terms of SEO practices. It has been noted through many studies and surveys that the website consisting of Schema Markup ranks better than the website that simply neglects Schema Markup.
So, knowing all the above-mentioned important facts about Schema Markup, let’s start with an easy to understand, straightforward and simple guide to conduct Schema Markup for local SEO.
Google’s Structured Markup Data Helper
Start by visiting Google’s Structured Markup Data Helper where you would be asked to select the kind of data that you will be going to markup. There is a huge list of content out of which you can select any as per your requirements.
Paste the URL of your page or HTML
The next step is to paste the URL of your page. It accepts URL as well as HTML. After that, click ‘Start Tagging.“ Another window will open where you would complete the tagging phase. It is a dual window. On the left side, your page will be displayed while on the right side, the data items will be present.
Select the specific content of your page that needs to be marked up
You would need to select the specific content of your page. Just as you would select a particular piece of content, it would start appearing in the data items.
Fill the data items
Keep on selecting the content as per the data items. Gradually, most of the items would be tagged. However, a few would be skipped as they would not be useful or needed.
After fulfilling the tagging process, now you can create HTML. Click ‘Create HTML’. HTML would then be created and you would be able to see it under the data type that you initially selected.
Insert Schema Markup to the web page
Then, you would have to insert the Schema Markup to the web page. Go to your CMS or Source Code. Now, insert the selected snippets into the right places. Schema Markup code could be found through the yellow markers.
Apart from it, if you want the process to be simpler, then download the HTML code from the ‘download’ option and paste it into the CMS or Source Code.
Check the web page before publishing
A healthy step is to check the web page before publishing it for possible errors or changes. Through Structured Data Testing Tool, you would be able to see the web page with the added markup. Just paste the HTML on this tool and click ‘Preview’. Then, you would be able to check your content, just the way it would appear in the Google search results.
Apart from that, every data item that you entered would appear too. Through the same tool, you can edit or change any information that you want.
Nonetheless, an important thing to understand regarding Schema Markup is that irrelevant markups must be avoided in any case. Google algorithm is so feature-rich and so advanced that it would detect the irrelevant markup that does not go with the entire content which would result in harsh consequences for your website.
Thus, make sure that you do not play dirty games with the Google’s algorithm and go by the simple yet effective tools in order to implement local SEO. Always stay truthful and you would be able to gain excellent results for your website.
So, here we come to an end of this short and sweet guide which was formulated just to teach you how to conduct Schema Markup. A web page is better with Schema Mark. Especially, Schema Markup becomes quite detrimental for local businesses as it focuses a lot on individual aspects.
It is a simple and productive way of achieving the desired results. As mentioned earlier, the websites with Schema Markup rank better. Therefore, never neglect the importance of Schema Markup for your local business.
So, next time when you start publishing your content, make sure that you add Schema Markup by reading our guide.
Lorenzo Gutierrez is the founder of a hospitality marketing agency. He helps hotels to grow their revenue online. Lorenzo is also an author and writes for a number of publications. Find out about his PPC management pricing here.
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