The world is getting digital so does the competition; the SEO phenomena has revamped the concept of marketing in the digital world; the word SEO comes in mind, and you start thinking keywords, backlinks or Google. Almost all the website owners and bloggers want to rank in Google for their respective keywords; a new war of keywords has started. We can’t overlook the importance of keywords in today’s search engine landscape; targeting keywords can bring drastic change to our SEO and organic traffic.
One of the SEO strategies to increase digital presence is fetching backlinks, which is undoubtedly a tiring task due to which many websites are on the verge of giving up. No doubt links are an integral ranking factor, but that doesn’t mean hunting links from every site you come across.
I think getting backlinks is never the easiest when it comes to SEO. It has even harder in recent years, as Google stepped up its policing efforts on our SEO techniques. White hat link building is time-consuming and worse, and there’s a possibility that your efforts can yield no results.
It’s been said, “Having too much of something is a bad thing.”
You already have seen websites that shy away from building backlinks left with a failing SEO strategy. But as SEO marketers, can we think something other than building backlinks to rank our pages better? Initially, you will not see any search traffic to your website and might’ve spun into a panic after realizing you’ve got no backlinks.
But don’t worry!
If you’re stuck with no backlinks and your keywords are sinking faster than a flooded boat, here’s what you’ll need to do.
Yeah! It’s Possible
You can rank for a competitive keyword without building a single backlink to your page. SEO strategies are somehow based on Google guidelines, but we overlook some crucial aspects, pay thousands of organic visits to a single page every month and find to replicate the results. Let’s say you search a keyword ”private universities Singapore.”
Why Is It Competitive?
Tertiary education is one of the essential investments in paper-conscious Singapore; private educationists bend their backs to get maximum students. Not surprisingly, advertisers in the search results, pushing the bid to more or less $3.50 per click.
How Did They Do It?
Google loves quality content and is not hush-hush about it. The results are the best testament to the fact that quality content triumphs many backlinks. But, easier said than done. We all hate those who tell to do something but don’t want to tell you how.
Let me break down the steps to produce that fiery content.
How To Produce Quality Content To Crack Keyword Research?
Of course, it begins with identifying the keyword you would like to rank for. Next, looking at the competition; initially, the presence of numerous high-authority competitors would typically discourage you to tackle the particular keyword, but you’ve to hold your our horses firmly and go a deeper level of analysis.
If you want to be on the top, find out the real cause or concern of a user; what user would be searching or looking for? We thoroughly checked the websites below Digital Senior, and trust me each of the results are not meeting the needs of the users. They either provide a broad (talking about all universities) or too narrow (only talking about one university) perspective.
This shows to tap the right users into the right direction, your in-depth research and planning pay off; don’t spend efforts to rank for a keyword that is impossible to surmount. Trust me; there are plenty of keywords awaiting for contention, you have to search for it. Even if you are in an industry where ranking on keywords is a bit competitive, you will still find plenty of keywords that can work for you. Take an example of WordPress and VPN review website, where the competition is tough; however, if you go deeper you can still find thousands of keywords that can give you instant ranking and traffic.
Once you’ve zoned in on the keyword, now it’s time to get to work. Wait, let’s do something before start writing.
Once again find out the user needs; what people specifically want to know when they search ”private universities Singapore”? We can’t talk to individuals, so for the next best thing, check out the sentiments in forums; there you’ll find more queries than your expectations.
Next up, embarked your research to find the answers to all those queries and questions, at your best; if you’re lucky enough, you’ll get the reliable answers on the forum, so embark your expertise in those keywords instead running the same typical race of backlinks. You can also create your panels to connect people and develop the list of creative keywords.
Ready For Writing? First Look At The Google Ranking Criteria
Now, you are ready to start writing. Remember, Google is all about the experience; you’ve vast chunks of data and information and dumping everything to readers is the opposite of positive user experience. It is, therefore, crucial to share your thoughts into a solid structure and logically arrange the information; so that the reader gets to know things easily. Don’t forget your subheadings!
It’s Time to Publish!
In case you are wondering what you published and did nothing, means no backlinking and no promotion. It’s the right time to see how far could a quality piece of content take you to. And publishing a content
First, you’ll see on page 2, then page 1 but at last above your competitors; it gradually moves up to the desired rankings, improving traffic.
A Secret – Google Ranking Formula
You may ask, how Google know whether the content is qualitative or not? It has statistical ways to gauge content quality including;
The time spent on the page; 5 minutes is a decent duration.
Initially, the webpage is at the bottom of the page’s search results and stayed there for a while before moving up.
Let’s find another Google’s way to detect content quality.
Think about the time you search for something. You click on a result and immediately press backspace(within 2 seconds), it is a signal to Google that the content is not relevant or useless. In SEO terms, it is “pogo-sticking.”
On the other hand, if you click on a result and stay with it, it shows that your needs are being met. Gradually, Google weeds out the adverse effects and up the right results. Thanks to the users.
Is It Always The Quality Of The Content?
If I am a non-writer, means have no chance of ranking in Google search results?
Fret not; Google is not biased. Written content is not the end-all-be-all; Anything benefits users, considered for the ranking.
There are other ways too, let’s figure it out.
Now that we understand the impact of rich content on search traffic and rankings, so let’s dive into three ways to increase search traffic without building links. Each of these strategies, implemented thoughtfully on your site, will crack keyword research and bring tons of search-engine traffic, improving the quality of your content.
Start Covering Latest News
- Can you write quickly about the latest happening about your niche? If yes, then use that skill and improve your search traffic and rankings without link building.
- What else? Covering news also help you locate on the top of a search page. Let’s suppose you search cyber privacy on Google, and you come across top sites; these sites are not only on top due to high DA but also cover news related to it, and when you click News section, you’ll find them here too.
- So, are you ready to cover your niche’s latest breaking news? That’s perfect, but hold on! How you’ll gather the story, follow the rule.
- Keep your ear to the ground: Look for interesting items that could generate buzz or at least help your audience find the latest information. Readers count your website, experts.
- As you hear breaking news related to your topic, let’s say! A cyber attack recently happened. Now, study each piece of content and brainstorm in a way that improves the SEO. Or aggregate — collect related happenings and cyber threats that recently happened and aggregate them into a single part of the material for your site.
- Additionally, don’t forget to link the original news with anchor text and attribution. Never pass off an aggregated piece of content as your own.
Publish High-Quality Infographics
Infographic – visual representations of statistics or blog posts, you could be a winner if you’re creating infographics on your website; as infographics are liked and shared three times more than any other content
In fact, Neil Patel generated more than 10,000 social shares with just four infographics. In short: Visual snippets of information and attach them on your blog and/or share them on social media platforms, surge the number of eyeballs on your content.
To create an infographic, start by finding a unique topic relevant to your industry. Like if you’re in the SEO industry, go for something like “Google’s ranking factors.” Or If you’re in the clothing industry, “American fashion, through the years,” would be appropriate.
Upgrade Your Content Often
The content upgrade is a content strategy to find and update an existing piece, and use it to build your email list. Once you start upgrading, Google will notice, as the engagement rate of your content will increase, and generate more organic traffic. Follow these steps:
- Step #1: Use Google to find outdated titles and type in a popular keyword and add
- Step #2: Research current information on that topic or search term.
For example: write “Best VPN + December 2014” on Google or on Amazon, to find the updated information.
- Step #3: Develop benefit-driven headlines; magnetic and benefit-driven headlines ensures that people click, read, stay on the page, and ultimately read your piece.
Voila, your job here is done!
By interest-grabbing content coupled with catchy headlines and relevant infographics, you can get steady traffic, even though you didn’t spend time in building lots of backlinks.
Keep the focus on optimizing your content to appeal, solve a specific problem and spoon-feed the Google bots with its preferable content.
True, it’s not that easy to improve your keyword research without link building, especially when you’ve trained to believe that links are the only currency.
But, it’s definitely possible; implement the given strategies, and you’ll see a significant impact, especially when you incorporate engagement by encouraging useful comments. This will speed up your site and reduce your bounce rate.
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