Achieving your SEO goals is important if you want your website or blog to become a success. Ultimately, your content plays a key role in ensuring your site ranks well on search engines. However, the principal purpose of creating content for your web platform shouldn’t be to rank the site as high as possible in SERPs. Rather, the content you create should first and foremost be a valuable resource for your audience.
Nevertheless, SEO is still important for the visibility of your website, so it can’t be downplayed too much. The solution to this conundrum is to strike a balance between satisfying your audience and fulfilling your site’s SEO goals, but how can this be achieved?
Here, we’ll look at a few tips that will help you write for both your audience and search engines.
Write What Your Audience Wants to Read
You’d be surprised at the number of websites and blogs that fail to follow this logical tip. Many are just so obsessed with achieving search engine rankings that they choose to completely ignore the audience for which their content is aimed at.
When you look at this critically, the audience indirectly determines how web content is ranked on the search engine, since the accumulation of visitors to any website is one of the components that help improve the ranking of the site.
So, it’s essential to the success of your website that any content you produce is actually in line with what readers are interested in. There are different ways to achieve this; for instance, you can ask readers to send you emails about subjects they would like you to cover. Also, you can visit websites like Answer the Public that store important data about the most popular subjects on the internet.
Don’t be Keyword Crazy
Keywords are the building blocks of SEO and are fairly important for a website that wants to be highly ranked on SERPs. They are primarily made up of search queries that have been entered by internet users and form the framework of the search engine’s functionality.
Due to the important role keywords play in SEO, it’s easy to understand why some websites or blogs utilize them excessively in their content. This is wrong though, as the practice of excessively incorporating keywords into your content is referred to as ‘keyword stuffing’ and is a sure-fire way to reduce the quality of content.
When you’re writing for an audience, the most important objective to accomplish is effective communication. This can be difficult if you consistently insert keywords into the written texts at every opportunity you get. In fact, the keywords in the title URL should be self-explanatory. For instance, https://synapsesearch.nz/search-engine-optimisation/ will obviously tell the reader that the blog would be about SEO.
Be it an article, blog post or web copy, good content should flow smoothly from start to finish. Any sloppiness of any kind in writing that stems from the use of keywords will only dissuade readers from continuing to read the content.
However, it’s still possible to insert keywords into any type of web content and make it engaging for readers. To achieve this, you must ensure that relevant keywords are only used when they naturally blend with the rest of the text.
Remember, keywords will only help rank your website in SERPs on Google’s platform. It’s actually your content that will principally convert them into customers or regular visitors.
Make the Title of Your Content Attractive
The title of your content is important for SEO, as this is the main component that appears in Google’s SERPs after queries are entered by web visitors. Apart from its SEO function, the title is also the first element of content that becomes visible to your readers.
So, if you plan on capturing the attention of your audience, one way to go about this is to write an awesome title that can’t be overlooked. These titles are also referred to as ‘clickbait’. Adding some creativity to the titles of your content is necessary if you want to compel your readers to read further. A touch of sensationalism embedded in a title is all that’s needed to convince a web visitor to click on the link and proceed to read the entire content.
Some websites or blogs are known to misuse this technique by either misconstruing the title (to deviate a little from the content) or lying outright, so as to sound sensational. You don’t want to do this with your website though, as it will ruin your credibility and will eventually deplete your traffic.
If you want to craft a title that attracts readers and also helps to achieve your SEO goals, you must fill the text with relevant keywords. Google prioritizes the title of web content during ranking, so your article, blog post, or web page stands a better chance of being ranked highly if its title contains a relevant keyword.
Ensure Your Web Platform is Top-Notch
Google’s recent algorithm update has made it clear that site quality plays a relevant role in SEO. Subsequently, if the makeup of your website is poor, this will count against it when ranking for keywords.
Site features like speed, display, and responsiveness are critical to the success of any website. As some of these features are controlled by your hosting company, it’s important to choose a hosting company that is reliable.
Cloud hosting has gradually grown as a plan of choice for many businesses, with packages like lauded as reliable hosting packages for web entrepreneurs and bloggers alike.
Let Your Content be Clear and Concise
Readability is another parameter Google likes to measure when ranking sites. For instance, when an internet user enters a query, their ultimate goal is to find an article or web content about the submitted query. There would be no point proceeding with the content if was unreadable – even if the subject matches the initial query.
Therefore, you must learn to write engaging content that’s short and concise. This means that most of your sentences must be as short as possible, except when a longer sentence is necessary.
If you want to meet the criteria of search engines and still satisfy your readers, then the text that makes up your web content must be simple, readable, and easily discernible.
Writing content that engages your readers and fulfills your SEO objectives can be challenging; nevertheless, this is necessary if you want to reap the rewards of successful SEO implementation.
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