When dealing with your content campaign, you have to look at its SEO and make sure it’s as good as possible in order to get you the most eyes. Let’s look at a few points you should check off whenever you’re looking at your campaign.
The Title of Your Page
Plenty of people will focus on the content of their website, yet ignore their page title, when it comes to optimization.
We live in a world where the title can make or break if people look at your content. Your title needs to be catchy, explain what the reader is about to get into, and be filled with keywords while sounding authentic. Creating the perfect title is sometimes harder than writing the content itself!
Use Less Infographic Text
Many people use infographics, which give all the information in a picture. While this can be a cool way for your base to learn more, and it should be used, putting too much text in it while not putting the text on the actual page can affect the SEO. Some pages have the entire article in an image, which is not good. Your infographic should explain the info and only that. Fill your site with infographics, but make the content have little text.
These aren’t hugely important, but they’re still worth looking over. The meta description tells what the content is in a clear and short manner. Make sure you’re using this, and make it read as well as possible. As we said, it’s not the biggest deal, but it can add up.
Internal links deal with links to your key pages, which will take your base to other content pieces your site contains. You can internally link by hyperlinking within the text, having a menu to navigate to other pieces, or having a footer that tells your readers where they should go if they want to learn more. It’s good to create a little world for your readers to delve into, and consume your content article after article.
If you have a content management system, this can correct itself. If you don’t, you should look at your canonical tags and make sure they are consistent. Look at the links and make sure everything is consistent, such as Http. And https. These may be automatically fixed, but sometimes mistakes don’t get overlooked by Google, so beware.
Images are awesome. They engage your readers and add flavor to your site. However, if they aren’t optimized, they can reduce the loading speed. Many people will bounce if a page takes too long to load. You can compress or resize your images without reducing their overall quality, and there are resizing tools available to make the process simpler.
A Mobile Version
Not only should you review the desktop version of your site, but you need to check out the mobile version as well. With so many people on mobile, you’re missing out if your page isn’t optimized for mobile, or if the mobile version isn’t showing enough content. Review this, and you will be glad you did.
When making content, you need to track its success. You want to make sure the content is doing well, and adjust the SEO if there are some problems. You can use Google Analytics to help you out with that. Go to real-time analytics and look for your article. If there is no or little traffic, find out why. Chances are, you can get to the bottom of this.
There are also other tools you can use as well if you want to track everything. Tag Assistant can help you find Google Analytics code and keep it on your page.
One of the most important things you need to consider is retaining your customers. You can have customer retention in many ways, such as a newsletter, but the best way you can do so is through remarketing tags. This is a code that shows the people who visited your site future content. Have you ever visited a site and then saw ads for it on Google or Facebook? This is why.
Remarketing tags are easy to use and can be highly effective. You can be able to show your customer base more content and future endeavors.
Don’t Forget About Hiring a Firm
When tweaking your SEO, there are some things you can do yourself. However, we bet you’re a small business with not much time to do so. This is where the professionals come in. Talking to a professional can make the process a lot easier. Companies such as SEO Brisbane can allow you to tweak your content and your page and show it to as many people as possible.
Emily Bartels is a Content Writer and Developer at Constant Clicks that helps businesses to grow using digital marketing practices. She has been in this industry for 5+ years and specializes in writing educative content on SEO, Social Media, businesses. She loves to read trending news to keep her updated!
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