Do you know why social media is at its peak these days? Images. Look anywhere on the web; the most popular websites have really interesting images. They do great work in capturing people’s attention. But that’s not all. These successful websites don’t simply slap some random high-caliber photographs on their sites. They usually follow a theme. For a reader, it is not that easy to comprehend at first sight. That’s just what makes it awesome.
Proper imaging and graphics help stand you out. Not only that, but your graphics also build Search Engine Optimization (SEO) for your website. You must be aware of how much information is flowing through the internet on a daily basis. All of this is not necessarily quality information and definitely not worthy of showing up in the search results.
That’s where SEO plays an important part. It’s not enough to have a presence out there but your website also need to be found. This, in effect, requires you to visually brand your website in a way which attracts better SEO. Visual branding is not merely adding random graphics to your website. It should have a quality that engages people.
Your website should have a good story-telling strategy. This is the most important part of your visual branding, apart from having the right URL, keywords, a proper title, etc. Once these are taken care of, you will have organic traffic, which will, in turn, increase your SEO rankings.
It’s also imperative that you pay attention to the process of broken link building in order to build a good brand which helps in increasing the SEO of your website. Consider it as the skeleton framework of your brand and then build on it.
If all of this seems Greek to you, let me take you through the most important blog graphics which you just can’t afford to avoid.
A Logo For Your Blog
The logo is an inescapable part of your blog. It represents your blog on various platforms. It should be unique enough to capture people’s attention, yet simple enough for them to remember. Keeping it in either black or white is always a good idea.
This makes it easier to place on any backdrop. Since you will have to use your logo on just about a backdrop of any magnitude, you have to make sure that it is sizeable and does not pixelate. So, let your imagination and creativity go wild.
Design Your Blog Header
The header is the first thing people see every time they visit your blog. People form the first impression of your blog through your heading. It could be love at first sight or a bye-bye forever. So, you would want to make sure that it is not too clunky or tacky. Otherwise, there is a high possibility that people will bounce off your site.
Follow A Color Theme
Every time I think of color themes, it reminds me of the luxurious houses by realtors in Miami. The color palette of the interiors is simply divine. This shows how important following a particular color theme is in our daily lives. We might not be aware, but it does have an impact on our attitude. This is what they call it color psychology. Now that would in itself take another post but let me tell you following a color theme in your blog makes it look consistent.
Additionally, it conveys your brand – easily recognizable and captures attention. You can take a cue from bigger brands. By keeping your brand color palette in mind and giving your images a level of visual consistency you can make your branded images tough to forget.
Get A Watermark
It cannot be emphasized more how much a watermark means for visual branding. In fact, it would not be wrong to consider it synonymous with branding. There are times when adding your blog logo to an image might make it look clunky. In such situations, a watermark plays a significant role. It’s simple, subtle and looks effortless.
You can easily make a watermark in black and white on Photoshop. It barely takes a minute. It could be your brand icon or a supporting design element. Just make sure you are putting it on all of your images to really make an impact. This also maintains the consistency of your blog design, which is mandatory for visual branding.
Score Your Blog Favicon
The favicon is that teeny-weeny icon in the web browser tab. These also appear in the bookmarked URLs in your browser. It could be your blog logo, the first letter of your blog or a generic image that represents your blog’s business type. You can make one for yourself or use a favicon generator. Just make sure that the image is simple and small in size. Else, a lot of pixels will get lost in translation. This is bad news and you might want to simplify it further. These little favicons are not only imperative to building your brand but also improve your Seo Score.
Create An Image Template
I had emphasized the close association of images with social media at the beginning of this post. It has a large impact on your blog. And of course, your blog’s visual branding. Again, it maintains equanimity across your blog posts every time you share it on social media.
It’s also easy to capture the reader’s attention when they are mindlessly scrolling through their feed. Creating a decent image template might take you some time given the kind of color palette and combination of fonts to choose. But this is only a one-time investment and the returns are totally worth it!
Maintain A Consistent Topography
This is again closely related to visual branding on social media. Every time you are sharing an image or a blog post on social media, keep it within the topography of your brand. Meaning, you have a consistent type-family representing your brand. It could be a “quotes” image where you incorporate one typeface for the quote and one for the attribution.
You can use the same topography across all other images you share. The consistency portrays a sense of organization and quality. This way consumers and businesses remember your brand the more they see.
Building a brand for your blog is not a piece of cake. Although doing the same things repetitively might get monotonous, you must continue. You also need to keep in mind certain algorithms, such as retaining the quality of your images whilst not making it too large of a file.
This largely impacts the SEO of your website. Again, remember, you are not to get lost in the ocean. But with a little bit of attention and investment of your precious time, it can make a lot of difference. Once you have spent a great deal of time and resources developing your brand, you have to make sure that it remains intact. Don’t let your efforts go waste.
Harold Camaya is a blogger who loves to write in different verticals. She co-authored Supercharge Organic Traffic: A popular course focusing on Organic Traffic for E-commerce.. Her hobbies are traveling and reading.
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