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Keyword and content optimization techniques that boost the possibilities of ranking high in Google searches

Keyword and content optimization techniques that will boost rankings

Blogging is the best way to attract the audience and drive more traffic to websites which is why every business website includes blogs. Ranking blog articles higher is the goal of SEO marketers, and even when you are a casual blogger you would like your blogs to grab all attention, earning a good rank in search results is essential. Creating high-quality blogs is a basic requirement to stake your claim for high ranking but to ensure that you rank well, you must put in some hard work based on some strategies and tactics that strengthen SEO.

There are some proven tactics like optimizing for keywords and content, along with including some technical ranking factors in your strategy that can improve ranking. There are some more things to do, but for this article, we will discuss only keyword and content optimization.

Optimize for keywords

Keywords are the first words that you learn about when understanding SEO and quite rightly so because without keywords SEO is nothing. Keywords constitute one of the main pillars of on-page SEO, and it is extremely important that you understand which keywords are best for your content or blog. To know the keywords that can make your blog post gain more visibility, you must conduct solid keyword research so that you can pick the keywords you want to rank for and keep track of it.

Experimenting with the use of keywords in SEO will ensure that you keep improving in the right areas. For guidance on keyword research and to implement a forceful SEO you can contact the SEO experts at

Keywords in title

Keywords must be prominently visible, which means you must place it at the right places where it draws maximum attention. The best place for keywords is to include it in the title of the post and position it close to the beginning of the title as it improves the chances of ranking well. The keyword would then appear in the top results that shows the title and it would also become one of your best-performing pages.

Use the keyword multiple times in every article

You must use the keyword several times in every article where it is relevant but avoid overdoing it because it would amount to keyword stuffing that does no good for SEO. How many times you use it is a call that you must take by considering its insertion in the article naturally instead of imposing it forcefully.  However, make it a point to include it once at the beginning of the article.

Include related keywords

Besides focusing on the central keyword, you must also pay attention to related keywords which in technical parlance of Google is known as Latent Semantic Indexing keywords or LSI keywords. These are terms closely related to the central keyword and Google uses it to evaluate the quality and depth of the article. More use of relevant keywords is a sign of higher relevance of the content to the topic and Google considers the article for higher ranking.

When you look at the bottom of the search result page, you will find a small list of related keywords that have a close resemblance to the focused keyword.

Include the keywords in subheadings

Good quality content or blog post contains several sections and sub-headings, and you must include keywords in the H2 and H3 headings too. The H1 heading is the title of the article. When you include the phrase in the sub-headings, it tells Google that your article touches upon the keyword that you have used in the article. While adding keywords is fine, it is best to avoid inserting keywords in all sub-headings, and do it for a selected few, as keyword stuffing might occur.

Content optimization

Your SEO strategies must focus on the long term so that it takes care of the frequent changes that Google does to its search algorithm. When you stretch your vision beyond the horizon, it means you create tactics that work in the long-term that help to keep you on the top of the game. It will ensure that you make the right moves for earning high ranks.

Although the Google landscape keeps changing frequently, one thing that remains constant is the worth of high-quality articles and blog posts. Google is always looking for in-depth and well-researched content that provides value to users. Sub-par content does not have any place in Google’s domain. Relevant content creation is perhaps the most effective SEO tactic.

Create long content

You cannot write in-depth content in just a few words but must make it long to include facts and figures to convey valuable information to viewers. Short content is usually shallow, and you must create long content. It is evident from the search results that all good content is always long. Providing comprehensive information through content requires elaborate discussion which leads to long content.

Improve readability

Writing solid chunks of text can be boring and uninteresting even if it contains valuable information. To enable viewers to consume the content to derive its value you must make it interesting to read. Google considers readability as a factor when evaluating content for ranking and your content must be easy to read.

Use language that readers are familiar with and avoid using jargons and technical terms unnecessarily. Use an app (some of which are free to use) to gauge the readability index of the content and maintaining 6th-grade reading level mark for blog articles should be good enough.

Update content frequently

Your content must stay in touch with the times, and as the world is continuously changing, you must update your article to assure Google that readers get the most updated information. Keep monitoring the published articles on your website and make updates wherever necessary. Many articles that you come across might appear new because of updating whereas the original article might have first appeared a year or two ago.

Unless you work upon your blog articles to align it with SEO through proper optimization, no matter how valuable the content might be, high ranks in search results will remain elusive. With these quality tips, you would be able to create quality content that would help you rank high in search rankings.

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