Local SEO is just as important as focusing on SEO as a whole, especially for businesses with physical branches. Through focusing on local SEO, people around your community will be able to find your company quicker, navigating through your website and visiting your store. So if you want the new customers near you, then you should focus on doing well with local search results and optimize local SEO for success.
What’s great about local SEO (for now) is that local businesses aren’t using it as much. That way, you can boost your chances of getting ahead from your competitors in the community. But where do you start? Here are the 11 local SEO steps to follow right now in 2019!
So, what are the trends and tips you should follow for better local SEO? Check these steps to do right now for your business!
Use a Mobile Theme
A few years ago, Google updated its algorithm, pushing websites that didn’t have mobile-friendly themes. Because of this, your website needs to have the quick-loading and mobile-friendly layout for both SEO and local SEO.
You can check if your website is mobile-friendly through Google’s tests. If not, then you need to either tinker or switch your theme, making it suitable for mobile users.
Optimize Google My Business Profile
You should claim all your business listings on Google My Business, which is the biggest hub for listings in Google’s local search results and other tools under the search engine.
Make sure that when creating your profile, all information is correct and updated, uploading attractive photos of your store and the products or services you have to offer. Provide all the information Google needs and also ensure that you optimize your tags in Google My Business, which makes it more searchable. You should link your other webpages to GMB as well, not just your homepage!
Use URLs Which Are Location Specific
The specific locations your business is from has to have its unique URL with NAP listed, as well as a unique description designed for that specific location. There’s no need to make it super long, as long as there’s the distinct difference between your locations and has the relevance to it. This will prevent Google from thinking you have copies in your webpage, which lowers your SEO.
Encourage Your Customers to Post Reviews
This must be a necessary step to your business process, helping in more ways than just SEO. When someone purchases your product or avails your service, make sure to ask for a review right after, putting it in emails or mail. Don’t solicit reviews from people that come with special deals and payments, which violate Google’s guidelines.
Incorporate Local Content Marketing
Content is king for your website, and to make it with high rankings in local search results, you need to have the relevant content. It should be interesting and relevant in that specific area, so talk about localness and events, or any trending topics in the community, as well as the local cultures. Let your business be part of the community!
Use Local Schema Markups
Local schema markup is crucial for Google to understand your business location even more. So make sure that you have a local business markup, specify all contact information and addresses, as well as other information Google asks about, from your URL down to the prices. You might want to work with a developer or experts of SEO in Brisbane, ensuring that the schema markup would meet the standards of Google and users.
List Yourself In Your Local Chamber of Commerce
If you have a local Chamber of Commerce, then you should get your business listed immediately. This would be able to open your business to local networking opportunities for linking and partnerships. Not only that, but you have the important and authoritative citations and links from trusted sources. Google takes those very seriously!
List Yourself in Relevant Directories
Search engines like Google use citations, determining the trustworthiness of your business location. Citation listing your business’ name, address, and phone number should have a URL which mentions that store location, too. To ensure that you place your business in all local online directories, with information matching your profile on Google My Business.
List Your NAP Consistently and Update
Besides listing your NAP (your business name, address, and its phone number) on directories and Google My Business, ensure that it’s listed on your website and its pages. If ever there are any changes to any of these pieces of information, continue to update it in all local directories and across your website.
Exchange Links With Other Local Business Partners
If you have business partners or clients in your community, work with them and dedicate a page for such partners you work with, linking them out and encouraging to do the same for you. This will help boost your credibility in search engines, which has you turn up more (and in higher ranking) on local search results. But make sure that you don’t abuse this method, especially with spammy and irrelevant links!
Earning Local Press
Get local press coverage, which will earn your business exposure for potential customers and earn links from local media. This will improve your authority in search engines, so consider getting involved in local events, charities, and other opportunities to put your business out there for media to talk about.
Wrapping It Up
If you haven’t begun optimizing your website and information online for local SEO, then now’s the time to do it! Not only will you be able to be seen on local search results, but more people can tap into your website and physical store for better sales. All it takes is to improve your website and stay updated with your info.
Hopefully, these 11 local SEO steps to follow right now in 2019 helped you out! So don’t wait any longer and start following these steps now.
If you have any questions or want to share your tips and experiences on local SEO, then comment below. Your thoughts are greatly appreciated.
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