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//   by John Stone |

Raising Brand Awareness Through Social Media



Having high-quality products or services is not all what it takes to make it in today’s world of business. Managing a successful business is also about being everywhere, being constantly present where your clients can easily see you and reach you. If your company is visible, it means it is available to your customers.

Luckily, it is fairly easy to make yourself visible. In this digital era, where most of the world population is interconnected, everything can be found on the Internet. To be more precise, a lot of things people need and want are accessible on social media. Social media represent your entrance into the world of raising your brand awareness. There are several steps that you should take in order to make your brand stronger and more available to larger masses.

Choose the appropriate social media

It is not advisable to just select a social channel with the largest number of visitors. Social channels differ from each other according to the demographic type of their visitors, including their gender, social status, place of living or interests. Therefore, make the decision after you have thoroughly researched what type of audience you want to see your brand. After you have chosen the right social media channel, stick to just that one and do not waste your energy, time and resources being present on all the available channels.

Create targeted content

Always bear in mind your audience – their interests will determine the topics of your content. Depending on what things people on your preferred social media channel like, share or comment, make a strategy of creating content especially for your targeted audience. People’s tastes vary in many ways. Some people prefer detailed descriptions of products, with additional comments and research. On the other hand, others are more visual types, enjoying attractive images or funny videos or reacting to shocking pictures. Whatever appeals to your targeted audience – provide it to them through a well-designed content.


Organize a team

It is not enough for you alone to deal with managing brand awareness on social media. It is necessary for you to organize a team that will be responsible for making and performing the strategy for the social media channel you have previously chosen. It is also a possibility to include your entire organization in this process. There are several organizational methods which you could use, depending on whether you are just starting your social media strategy or you and your employees have been doing that for some time.

Boost audience’s engagement

Communication with your audience is both necessary and useful. You should give them the opportunity to pose questions, file a complaint or make a suggestion. Not only it could improve your business, steering you into the right direction, but it will also create a connection between your company and targeted audience.  On social media, numerous things depend on timing. Choose wisely the time when you will try to make your audience react, share your photos or like your products. Your brand awareness will be influenced by the amount of reaches of your posts, as well as by frequency of your audience mentioning them.

Mind the type of the channel

You cannot approach to raising brand awareness in the same manner on various social media channels. Different channels require different methods. Your posts must be appropriately adjusted to Facebook or, for example, Twitter. Hashtags, as much useful as they are, don’t really work on Facebook. On the other hand, if you need a longer text posted to your audience, it cannot be done on Twitter. Adjust your strategy to a specific platform. Even if you use more than one platform, your strategies must be targeted precisely for a certain one. Each of the platforms has its own useful tools and you must be aware of them before you make the next step.

Be active

It is not enough to just post photos or texts one-directionally. Soon, your audience will get bored. What you need to do is to motivate them to speak up, to make comments, to actively participate in your posts. Furthermore, it is advisable to link to your own website from time to time, and not just post interesting videos and asking from your audience to comment on them. What is also important is for you to do the same thing you want others to do – like other people’s posts, share them or be in any other way engaged – and you can expect them to return the favor.

Consider paying for the ad

Even though social media is a worldwide phenomenon, and even if you do everything that is in your power to boost your brand, there is still a chance that it just won’t work the way you expect. There could be numerous reasons for that, but the solution which should be considered in any case is using social media channels where you must pay for the advertising. That is the most effective and the surest way that your brand will reach your targeted audience, with a better chance of obtaining more clients.


Social media is a tool which is usually free, easily accessed and enormously popular. If done properly, boosting your brand awareness with the help of social media could be quite a simple task, and the benefits could exceed the investment. All you have to do is have a go at it.


Author bio: John Stone is an SEO expert from Sydney, Australia. Through years of experience, he became a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur. You can find him on Twitter.

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