Do you know that search engine optimization and web design are two indispensable elements for your business to succeed in the online market? The purpose of SEO is to bring in more targeted traffic and better ROI for your business. However, there is no point focusing on a winning SEO strategy if you do not have good web design!
Mistakes that businesses make
Simply having an SEO marketing strategy in place will not help if you do not have a winning web design? Visitors on the Internet are looking for valuable information. Search engines like Google focus on quality. Your website has to sport winning content, layout, and design to stay on the first page. The task of keeping your website on the first page implies you must constantly evaluate your site and refresh it with fresh and new content.
The website you present to the online visitor should be easy to navigate. The loading time of the website should not be too long. Therefore, if you have a site evaluate it first and work on an SEO plan that is in sync with your web design.
What do experts in the field say?
When you are creating a new website or revamping an old one, it is crucial for you to hire an SEO company that also specializes in web design. The experts of both these niches can work together to give you a winning strategy that allows you to get a competitive edge in the market with success. There are several companies in the district of Columbia to help you when it comes to SEO strategy and web design.
Simple tips to keep in mind for web design and SEO
These experts say that when you are creating a business website, you should create URLs that are SEO friendly. For instance, the URL of your homepage should be short, sweet and easy to remember. At the same time, you should check search engines and completely block pages of your website that you do not want them to index. If you are posting images on your site, remember to add the image alt attribute to them for better SEO response. In this way, you effectively are able to reach out to the targeted audience and get improved traffic resulting in more lead conversions.
New and fresh content for your website is mandatory for success
Fresh content for your site is the need of the day. The online visitor will be disappointed if he or she visits your site and comes across the same content that has not been updated. The bounce rate of your website will increase, and this is not good news for your company at all.
The meta description of your pages should be unique. The heading tags should always be used correctly. If you are looking for SEO success for your business to gain a competitive edge in the market, keep the above tips in mind. Your SEO and web design strategy should be in sync with one another for outstanding success!
Discover the Factors that Boost Your Amazon Ranking
Amazon, the online retail giant, has become a lucrative platform for small e-commerce businesses. In fact, the company itself explains that they help in empowering small and medium-sized businesses. People, browsing through Amazon, aim for making a purchase. For searchers, Amazon’s SEO algorithm, A9, makes sure that the browsers/users are getting relevant results for their searches. The search box recommends products from the thousands of products listed with the online retailer. While making the recommendations, A9 considers several factors; past purchases and the customer’s shopping preferences being two of them.
The question is how a seller can boost his Amazon ranking? Here are a few factors that can help you:
#1 Sales rank
Your sales rank indicates how well your product is selling as compared to others within the same product category and sub-category. If you are wondering where to look for the information, the product listing is the right place to look for the value of your sales rank. This is considered one of the most crucial ranking factors. The best part about this factor is there is really no way to manipulate this ranking. At the end of it, more sales will lead to a higher Amazon ranking and a better ranking ensures more sales!
#2 Customer reviews
How good are your product reviews? Mind you, when someone mentions customer reviews, it does not only consider the quality of the product. Customers base their reviews on several factors, including how the product was packaged and the way it was delivered. Apparently, your product quality should be your top priority. To ensure the customers are getting what they are looking for, there are certain parameters that the sellers can take care of, such as the product title, the specifications, the images of the said product, etc.
As for Amazon’s s SEO, a better-ranked product gets a ranking boost. Besides the quality of the ranking, A9 also considers the number of reviews.
#3 Product listing
Another metric to optimize ranking is to complete the product listing. The more complete listing, the better! The best practice is to fill up all the fields mentioned in the set-up page to ensure that the product appears at the top of the search results in the relevant category.
#4 the Q&A
While Amazon does not indicate that this metric directly influences the ranking, but they can access the data easily. On the webpage, this section appears towards the top. For potential customers, relevant questions and answers help them to understand what they are buying exactly. Typically, the questions are to be answered by other users on Amazon. Hence, a seller should rely on others for answering these questions. However, the other workaround is that the seller can also respond to the queries to provide more and correct information to the potential buyers. It is to be noted that Amazon does not unfold how far this factor affects the product ranking.
What this typically includes is a bunch of SEO factors. The keyword is the king here. There are several parameters that should be considered while optimizing keywords:
- Product title
- Product description
- Brand/Product number
While listing the product, it is important to title it properly. A concise and engaging title can do the trick of grabbing attention. Keywords can be included in as many as 80 characters. In fact, you can go beyond that as well.
For the features, it is always advisable to go ahead with bullet points. Instead of cramming the features in sentences, a bulleted list helps in including a host of keywords and including details about the product. For users, a bulleted list is easier to read. This helps to avoid any risks to the conversion.
Some products, such as electronic goods have product specifications. It is important to fill this up since the details for the product might be used in the search field. Hence, it is a good practice to fill in as many specifications as possible. It is advisable to keep features and specifications different. The latter includes the technical and physical details of a product, such as size, color, weight, etc.
The product description is another parameter where the keywords can be used. Having a product description boosts SEO as the algorithm will be able to identify the text.
Last but not the least, it is crucial to mention the brand and the product number. There are many users who would use these details to search what they are looking for.
The above relevancy factors are just that. They are merely factors and it is not possible to manipulate them to achieve a better ranking on Amazon. Rather what can actually do the trick is to ensure a better user experience. The rest will fall in place.
#6 Customer satisfaction
Did you know that Amazon does not track the positive reviews? Rather, it tracks the negative seller feedbacks. It does not matter how bad the feedback is, it will simply count against the third-party seller. The only solution is to provide an impressive shopping experience to the buyers and this, in turn, will impress the rankings. Hence, factors such as the order processing speed, in stock rate, order rate, packaging options, perfect order percentage, and exit rates are all taken into consideration.
#7 Conversion rate
Conversion rates reflect how well your products are doing. The goal of the online retailer is to sell as many products as possible. If your products are selling, then your ranking will improve automatically. Conversion rates are often influenced by customer reviews, image quality, and pricing. While it is impossible to manipulate the rates, what the sellers can do is offer a lucrative deal to the buyers. Competitive prices are a good way to begin.
To sum it up, the key here is to create an impressive user experience for the potential buyers. How would you cater to your buyers when they actually visit your shop? What can you offer them to make their purchase worth the price they are paying and to better their experience? Answering such basic questions can help you to boost your ranking on Amazon.
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