WordPress has stood the test of time and has seen many blogging sites come and go. It started as a simple blogging site in 2003 before becoming one of the most preferred open source platforms for web development. According to Yoast, WordPress is the most widely used system for content management accounting for about 20-25% of new websites.
Increasing online presence is one marketing strategy that all businesses should consider, especially in our current digital word; which is why developing a website for your business is an essential thing to do. However, for many people who are doing it for the very first time, choosing the right web development site for their business is always a hectic and confusing thing; but it doesn’t have to be.
Here are the top reasons why you should consider using WordPress if you are thinking of building a new website.
In the past, creating a website would require that you invest large sums of money, but WordPress came and changed all that. You don’t have to worry about forgoing other essential expenses since creating a site with WordPress is rather cost-effective. But that is not all – maintaining a WordPress site is relatively inexpensive since you can do most of the things yourself. For instance, you will not need a designer to help you update your content.
Search Engine Optimization (SEO) is one important consideration when running a website and with WordPress, matters have been simplified. This web development platform comes ready with constant simple codes that are appropriate for Google and other search engines indexing. Better yet, you can focus on the SEO components of each page, especially those that you would like to rank high in the search engines. Such pages are those that have the highest conversion potential compared to others on the site.
It is responsive
With the massive increase in traffic over the years, one important feature for a web development platform is responsiveness. It is no longer an optional feature but a necessity, and not only for specific devices but all devices that have access to the internet. This is something that WordPress came to terms with a long time ago and ensured that their web design is responsive regardless of the device. As such, you don’t have to worry about creating different websites for different devices.
Convenience in earning inbound links to your site is taken to a whole new level with WordPress. Gone are the days when getting inbound links was a hassle since with WP, a new blog post automatically goes to an RSS feed. From here, others can syndicate your content across websites and directories with much efficiency. In effect, the online presence of your business gets a boost every time an inbound link is created.
In the early years of WordPress, the main criticism was about the poor security it came with, a myth that has since been debunked. Right now, a website developed on this platform boasts of enhanced security compared to the traditional sites. All you need are good WordPress web developers and designers to fortify the security of your site and make it hacking-proof.
Easy to upgrade
The simplicity of WordPress makes it easy to install and add new functionalities and features to your website, unlike other platforms. Traditional websites developed on sophisticated platforms would require the involvement of a web design company to do cumbersome coding if an upgrade was required. For WP, however, installing your favorite plugin can take just three steps.
What’s more, you can make use of the WordPress community, an interactive platform where you can get information on different topics around web development and maintenance. For instance, if you are seeking to do an upgrade, the chances are high that someone in the community has already documented it.
You can do an update anywhere
If you choose to make changes to your WordPress website, like update content, or upload new content, you have the liberty of doing it anywhere you are. The only thing you will need is access to the internet and you will be good to go.
Appropriate for content marketing
Fresh and updated content is a must if you want to stay ahead of the tough competition in this era of content marketing, and WordPress has made things easier. You can update the content on your site in seconds and do it as many times as you want with a few simple steps. Also, you can update the design of your site to suit several campaigns like holiday and brand promotions which can play an important role in building a credible foundation in your niche. Such adjustments would require that you go through many complicated steps in the traditional websites.
Easy to use different designers
You are likely to use different designers working on your website to do a number of updates and upgrades from time to time. With traditional websites developed on a particular platform, using any other designer would be a challenge since some have a preferred platform. However, with WordPress, you can use any design to make any changes to your site, anytime. This is because it is an open source platform with which many designers and developers are acquainted.
Seamless social media integration
Another reason why you want to consider using WordPress for your web development is its quick and easy integration with social media platforms. You will be able to share your content on Facebook, Twitter, LinkedIn, and Google+ among other platforms effortlessly. Your follower base will get quick updates about your fresh content with a click.
There is no doubt that WordPress has come a long way, and its ease of use and convenience make it the ideal choice for a web design platform. You can make use of the plugins and themes to customize your site and make it suitable for different campaigns. Better yet, with appropriate content marketing, you can build credibility and authority in your niche.
Author Bio – Barrack Diego is a freelance content writer. He has written many good and informative articles on different categories such as Web Design, SEO and Business. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.
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